''We're not here to sell you beauty, we are here to make you feel good''
We are a Dutch brand with a focus on international expansion. Our ambition is to grow sustainably and become the number one global luxury brand in cosmetics. The first stand-alone store was opened in 2000 at Amsterdams’s Kalverstraat. Today, Rituals operates in more than 730 stores…

''We're not here to sell you beauty, we are here to make you feel good''

We are a Dutch brand with a focus on international expansion. Our ambition is to grow sustainably and become the number one global luxury brand in cosmetics. The first stand-alone store was opened in 2000 at Amsterdams’s Kalverstraat. Today, Rituals operates in more than 730 stores across 29 countries throughout Europe, Asia, Middle East and the Americas/ North and South America; with the aim to open 1,000 stores by 2020.

''We're not here to sell you beauty, we are here to make you feel good''
We are a Dutch brand with a focus on international expansion. Our ambition is to grow sustainably and become the number one global luxury brand in cosmetics. The first stand-alone store was opened in 2000 at Amsterdams’s Kalverstraat. Today, Rituals operates in more than 730 stores…

''We're not here to sell you beauty, we are here to make you feel good''

We are a Dutch brand with a focus on international expansion. Our ambition is to grow sustainably and become the number one global luxury brand in cosmetics. The first stand-alone store was opened in 2000 at Amsterdams’s Kalverstraat. Today, Rituals operates in more than 730 stores across 29 countries throughout Europe, Asia, Middle East and the Americas/ North and South America; with the aim to open 1,000 stores by 2020.