Senior Sales Enablement Specialist

Be part of a movement that moves the world

At ASICS, we’re more than just a brand; we're a movement. A movement of movement, propelled by the belief that motion strengthens the body and uplifts the mind. Our name itself, an acronym for "Anima Sana in Corpore Sano" (a Sound Mind in a Sound Body), encapsulates this commitment.

Senior Sales Enablement Specialist

Your role in our shared journey

Located at our EMEA headquarters in Hoofddorp, near Amsterdam, you'll contribute to our mission by empowering our commercial teams to achieve peak performance through strategic enablement initiatives. In this newly created role, you'll equip sales professionals with the knowledge, content, and tools they need to excel, whilst driving process improvements and training programmes that accelerate their success and align with our go-to-market strategies.

Your role will be instrumental in weaving the fabric of our movement, bringing unique perspectives and driving innovation with every step.

Your key responsibilities will be:

• Develop and implement comprehensive training roadmaps for commercial teams based on thorough needs assessments to enhance both hard and soft skills across the sales organisation.
• Create and maintain essential sales materials including playbooks, pitch decks, battle cards and customer success stories to support effective selling activities.
• Deliver engaging training programmes through multiple channels such as e-learning platforms, workshops, webinars and one-to-one coaching sessions.
• Manage a centralised content repository and conduct regular audits to identify gaps and ensure all sales materials remain current and relevant.
• Map and standardise end-to-end sales processes to drive consistency and efficiency across all commercial teams.
• Monitor and analyse content usage metrics and training completion rates to measure programme effectiveness and inform continuous improvement.
• Partner with Commercial Operations, HR and Learning & Development teams to align enablement initiatives with business objectives and go-to-market strategies.

You have the following skills:

• Minimum 5 years of experience in sales training or enablement roles.
• Sales training and enablement expertise with instructional design capabilities.
• Strong content development skills for creating sales playbooks and training materials.
• Excellent communication and stakeholder management abilities.
• Proficiency in CRM systems such as Salesforce and learning management platforms.

Our commitment to your wellbeing

We're dedicated to ensuring that every team member experiences the joy and benefits of movement. To support your wellbeing, we offer:

• Access to office gym and sports membership discount.
• Exclusive 50% discount on ASICS and ONITSUKA TIGER gear.
• Unlimited access to the Calm app for better sleep and mental fitness.
• Complimentary premium subscription to our Runkeeper Go™ app.
• A comprehensive wellness programme consisting of exercise and educational sessions.
• Professional support and meditation classes are available through OpenUp Access.
• Working abroad for four weeks every year.
• Hybrid working model. Combine the flexibility of working from home with the dynamic energy of an office environment.