Senior Developer Advocate

The Developer Advocate at TomTom will be a strategic driver in expanding the utility and appeal of our APIs, SDKs, and data products. You’ll go beyond traditional developer engagement to proactively identify opportunities for new tooling and experiences that directly address developer needs and unlock the full potential of our platform. This role requires a technical understanding, a creative problem-solver mindset, and a passion for building solutions that empower customers to create exceptional applications.

This role sits within the Product Engineering Organization and works closely with Product and Engineering leadership to shape the TomTom developer platform.

What you'll do:

• Help develop and execute a comprehensive developer engagement strategy, building and nurturing a vibrant developer community through targeted initiatives, ongoing programs, and collaborative events.
• Serve as a technical ambassador for TomTom’s products, representing the developer voice externally at industry events, conferences, meetups, and online communities, and internally to influence product and engineering decisions.
• Build a deep understanding of developer workflows, pain points, and evolving needs, identifying trends and opportunities to improve the developer experience.
• Translate developer insights into clear, actionable input for the roadmap of developer tooling, APIs, SDKs, and content, contributing to the evolution and scaling of TomTom’s developer relations function and long-term developer experience strategy.
• Contribute to developer tooling such as SDK extensions, API playgrounds, demos, and interactive examples—building prototypes and working closely with Engineering to streamline workflows and simplify adoption of TomTom’s APIs, SDKs, and data products.
• Create compelling technical content, including documentation, tutorials, demos, and code samples, that clearly communicate the capabilities and value of TomTom’s developer platform.
• Define and track success metrics for developer engagement and tooling initiatives (e.g., adoption, time‑to‑first‑success, retention), and continuously optimize programs based on data and developer feedback.
• Collaborate closely with Engineering, Product Management, Marketing, and Sales to ensure tools, content, and programs are aligned, well‑integrated, and impactful.
• Ramp up on TomTom’s platform, domain, and products with strong onboarding and support, bringing an outside‑in perspective to help improve the overall developer experience.
• This role partners closely with Product and Engineering teams and influences platform direction; it is not responsible for owning or maintaining production systems.

What you'll need:

• Strong technical background, with hands-on experience contributing to software products, platforms, APIs, or SDKs.
• Experience in Developer Relations, Developer Advocacy, or a closely related role working with technical developer audiences.
• Ability to understand and explain developer workflows, identify friction points, and translate technical complexity into clear guidance, content, and examples.
• Proficiency in at least one modern programming language (e.g., JavaScript, Python, Java), and comfort working with APIs, SDKs, and developer tools.
• Solid understanding of RESTful API concepts and common integration patterns.
• Experience creating technical content such as tutorials, documentation, demos, or sample applications for developers.
• Strong communication skills, including comfort engaging with developers through presentations, written content, and community interactions.
• Experience working cross-functionally with Engineering, Product Management, Marketing, and other stakeholders.
• Analytical and problem-solving mindset, with an interest in using data and feedback to improve developer experience and adoption.
• Ability to ramp up quickly on new domains, platforms, and products with appropriate onboarding and support.

What’s nice to have

• Familiarity with mapping technologies and location data services
• Familiarity with AI‑assisted developer workflows (e.g., using AI tools to prototype, explore APIs, generate examples, or accelerate content creation)
• Breadth across multiple stacks or ecosystems (e.g., web, mobile, cloud/serverless), rather than deep specialization in a single one.
• Experience with mobile development
• Experience contributing to or influencing best practices, standards, or patterns in developer‑facing products or programs.

What we offer

A competitive compensation package, of course.

Time and resources to grow and develop, including a personal development budget and paid leave for learning days, as well as paid access to e-learning resources such as O’Reilly and LinkedIn Learning.

Time to support life outside of work, with enhanced parental leave plus paid leave to care for loved ones and volunteer in local communities.

Work flexibility, where TomTom’ers, in agreement with their manager and team, use both the office and home to focus, collaborate, learn and socialize. It’s all about getting the best out of both worlds – we ask TomTom’ers to come to the office two days a week, and the remaining three are free to be worked in either location.

Improve your home office with a setup budget and get extra support with a monthly allowance.

Enjoy options to work from your home country and abroad for a set number of days each year, to visit family and friends, or to simply explore the world we’re mapping.

Take the holidays you want with a competitive holiday plan, plus an extra day off to celebrate your birthday.

Join annual events like our Hackathon and DevDays to bring your ideas to life with talented teammates from around the world.

Become a part of our inclusive global culture and have the chance to collaborate with a diverse community – we have over 80 nationalities at TomTom!

Meet your team

We’re Product Organization. Our team has created a product vision that inspires internally and externally. This should be complemented with a product strategy that guides internal efforts and the setting of Objectives and Key Results. We work closely with designers and engineers while staying synchronized with the rest of the organization. We recognize constraints and limitations related to viability and value, and we also advocate for solutions that solve customer problems while aligning with the direction of the business. Ultimately, we hold responsibility for the success of TomTom’s revolutionary products.

At TomTom...

You’ll help people find their way in the world.

Work with a team of 3,600+ unique, curious and passionate problem-solvers. Together, we’ll open up a world of possibilities for car manufacturers, enterprises and developers to help people understand and get closer to the world around them.