Digital Marketing Specialist

Turn insight into impact through connected digital campaigns that help millions of fans find more events they love.

Job description

At TicketSwap, our mission is simple: by bringing fans and experiences together on our marketplace, we enable fans to go to more events they love and support organisers in building lasting success.

With millions of fans using TicketSwap across the globe, we're scaling fast — and digital marketing plays a key role in how we grow responsibly.

We're looking for a Digital Marketing Specialist who enjoys driving real, measurable impact. You'll bring energy, a holistic approach to digital marketing, curiosity and attention to detail, while growing from strong execution into greater ownership over time.

What You'll Do

You'll help deliver and improve digital marketing campaigns across CRM, paid media, SEO, and affiliate channels. From campaign setup and quality assurance to reporting and optimisation, you'll turn plans into reliable execution and performance insights into practical next steps.

You'll work closely with Brand, Data, Product and Partnerships to make sure campaigns are cohesive, timely, measurable, and aligned with our business priorities.

Your responsibilities:

• Plan, build, launch, and optimise digital campaigns across CRM, paid media, SEO, and affiliate channels
• Coordinate campaign timelines, audiences, assets, tracking, quality assurance, and go-live requirements
• Build and improve email and push campaigns, audience segments, and lifecycle flows
• Support paid search and social campaigns, monitor performance, and implement optimisation actions
• Support keyword research, content optimisation, and on-page SEO updates, and monitor traffic and ranking trends
• Support affiliate and partner initiatives, including onboarding, campaign coordination, reporting, and performance tracking
• Track core metrics and use dashboards to identify performance issues, opportunities, and clear next actions
• Run A/B tests, document results, and turn learnings into improvements for future campaigns
• Share updates and insights with stakeholders, and improve playbooks, templates, workflows, and automation

About You

You're a hands-on digital marketer, driven by curiosity and seeking ways of improving and learning always. You're organised and comfortable combining creative and analytical thinking.

What helps you succeed in this role:

• 1-4 years of experience in digital marketing, growth, lifecycle marketing, or a related role
• You are based in the Netherlands, have an EU passport, or have a partner / highly skilled migrant visa here
• Hands-on experience in one or more areas such as CRM, paid media, SEO, or affiliate marketing, plus the motivation to broaden your skills
• Experience supporting or coordinating campaigns from brief to launch, with the judgement to work independently and ask for support when needed
• A practical understanding of digital funnels and confidence using campaign or analytics platforms to monitor performance
• A structured, detail-oriented way of working, with strong QA and prioritisation skills
• An experimental mindset and willingness to test, learn, and improve always
• Clear communication skills and ability to collaborate with different teams and stakeholders
• Comfort working in a fast-moving, international environment, with a proactive approach to improving campaigns and processes

Nice to have:

• Experience with tools such as Braze, Google Ads, Meta Ads, GA4, Amplitude, Search Console, affiliate platforms, BI tools, or campaign automation

Why You'll Love It Here

• Work on a product used by millions of fans worldwide
• See the direct impact of your work on fan engagement, growth, and revenue
• Build broad digital marketing experience across several channels and markets
• Collaborate in cross-functional teams where good ideas and shared learning matter
• Take ownership, develop your craft, and get space to experiment and improve