GTM Transformation Lead

Join The Magnum Ice Cream Company

If you want to grow with us, make an impact, and shape the future of Ice Cream, this is the place for you.

The Magnum Ice Cream Company is the world’s largest Ice Cream company, with 19,000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries.

We move fast and keep things simple. We turn ideas into action, trust people to take ownership, and work as one team to win together with integrity. Our culture is high-performance, collaborative and focused on getting things done.

We’re curious and ready for what’s next. We embrace digital, use data to make better decisions, and keep learning, including how AI can help us work smarter and serve consumers better.

GTM Transformation Lead

Job purpose

The Global Out-of-Home (OOH) Excellence team is a cornerstone of the company’s growth strategy, ensuring world-class execution across markets. By defining global standards for technology and processes, the team drives consistency, scalability, and innovation. Acting as a hub for integration and best-practice sharing, it enables operational efficiency through advanced tools and data-driven insights while fostering collaboration between markets and partners. This function empowers local teams to deliver superior customer experiences and positions the company to lead in a rapidly evolving, technology-driven OOH landscape.

The Go-to-Market Transformation Lead shapes the future of OOH operations by designing and harmonizing critical processes—such as distributor management, retail execution, route optimization, order collection, delivery planning, and warehouse management—across all markets. This role ensures these processes are supported by integrated, best-in-class systems that deliver efficiency and agility. By driving cross-functional collaboration and leveraging technology innovation, the GTM Transformation Lead secures operational continuity during major transitions and builds a foundation for sustainable growth and competitiveness.

Key responsibilities

• Design and Harmonize GTM Processes: Develop and standardize core go-to-market processes such as distributor management, retail execution, route optimization, order collection, delivery planning, and warehouse management, ensuring they are practical, scalable, and aligned with market realities.
• System Design and Integration: Define requirements for supporting systems based on process design, contribute to their development, and ensure seamless integration to enable efficiency, scalability, and agility across markets.
• Cross-Functional Collaboration: Drive alignment between commercial, supply chain, and technology teams, as well as external partners, to deliver cohesive GTM solutions.
• Operational Continuity During Transformation: Guide market teams during major transitions, ensuring smooth adoption of new processes and systems while safeguarding operational continuity.
• Innovation and Continuous Improvement: Identify opportunities to leverage technology and data analytics for process optimization and enhanced customer experience.
• Performance Monitoring: Ensure appropriate reporting and analytics solutions are in place to track GTM effectiveness, demand fulfillment, and operational KPIs, and use these insights to support leadership decision-making.

What you need to succeed

Skills, experiences & qualifications

• Project Management: Strong ability to manage multiple initiatives, timelines, and stakeholders effectively.
• Process Design Capability: Ability to analyze business needs and design efficient, scalable go-to-market processes.
• System Requirements Translation: Skilled at converting business process needs into clear system requirements for technology teams.
• Change Management: Comfortable guiding markets through major transitions and ensuring smooth adoption of new processes and systems.
• Analytical Thinking: Ability to interpret data and use insights to support decision-making and continuous improvement.
• Communication & Influence: Excellent communication skills to engage diverse stakeholders and drive alignment without direct authority.
• Innovation Mindset: Proactive in identifying opportunities for process optimization and leveraging technology for efficiency.

Experience

• Educational Background: Bachelor’s degree in Business, Supply Chain, Sales Operations, or related field; Master’s preferred.
• GTM Expertise: Proven experience in go-to-market strategy and process design across multiple markets.
• Technology Design and Deployment: Hands-on experience with the design of Distributor Management Systems (DMS) and retail execution tools, including involvement in system deployment projects.
• Transformation Leadership: Track record of leading or supporting business transformation initiatives in FMCG or similar industries.
• Data & Reporting Tools: Previous experience framing business questions and defining analytics requirements to ensure reporting solutions support decision-making and process optimization.
• Global/Regional Exposure: Experience working across multiple markets or in a global role, with an understanding of diverse operational models.
• Project Delivery: Experience managing complex projects involving multiple stakeholders and technology partners.

What you can expect

• A unique mix of global scale and start-up spirit—€7.9 bn powerhouse with an agile, entrepreneurial mindset.
• The opportunity to help build a new high-growth Ice Cream company from the ground up.
• Career without limits—42 markets, international opportunities, and fast-tracked growth.
• A performance-driven culture with freedom to act, disrupt and grow, where success is measured by impact.
• A company that celebrates joy, innovation, and purpose.

About the company

The Magnum Ice Cream Company is all about growth: growing our business, growing our customers’ businesses, and growing our people’s careers. Growth begins with empowerment. We free our people to be innovative, responsible entrepreneurs, driven and equipped to give consumers more amazing products and unforgettable moments while having fun doing it.

What defines success in the organization

• We are all about growth.
• We operate with speed and simplicity.
• We win together with fun.
• We boldly innovate to disrupt our industry.
• We care and challenge.
• We are experts in the Ice Cream Category.

Why join us?

This is a place for people who are passionate about ice cream and are growth obsessed—both for the business and for themselves. People who act like an owner and drive our business end-to-end. People who are driven by success to deliver more than we ever thought we could.

You’ll thrive here if you value a culture with low ego and hierarchy, and if you’re excited to continuously learn and challenge how we work, using digital, data, and new thinking to push us forward.

• Roles with real accountability and visible impact.
• Freedom to move fast, experiment and challenge how things are done.
• Continuous learning and development as the business grows.
• Reward linked to performance and contribution.

Your career here is shaped by what you deliver, as you work across functions and markets and grow with the business.