Internship - Route to consumer (RTC)

Join our Global Route to Consumer (RTC) team as an intern and gain hands-on experience at the intersection of Global Sales, Commercial Strategy, Data & Project Management. This internship offers a unique opportunity to support global initiatives that shape how products reach consumers across markets. You will work on global webinars, strategic playbooks, and capability standards while collaborating with diverse international teams.

“it is great to see how different Sales teams work across the world and how to learn from different cultures and ways of working!”

The internship

Join our Global Route to Consumer (RTC) team and gain hands-on experience at the intersection of Global Sales, Commercial Strategy, Data & Project Management. This internship offers a unique opportunity to support global initiatives that shape how products reach consumers across markets. You will work on global webinars, strategic playbooks, and capability standards while collaborating with diverse international teams.

Main responsibilities

• Support the preparation and facilitation of Global Route to Consumer webinars
• Assist the Global RTC team in developing strategic playbooks and guideline standards
• Collect, cleanse, structure, and organize data and documentation from local OpCos
• Support the collection and documentation of Global RTC Capability Standards
• Provide project management support (meeting setup, note-taking, minutes, follow-ups)

Projects the intern may be involved in

• Preparing and coordinating global webinar sessions and workshop materials
• Consolidating inputs from multiple markets into structured, usable formats
• Documenting best practices and standardizing ways of working across regions
• Supporting workshops and capability-building sessions for global stakeholders

Who will the intern collaborate with?

• The Global Route to Consumer team
• Cross-functional global stakeholders (Marketing, Commercial, Strategy teams)
• Local OpCos contributing data, insights, and best practices

Your new team and workplace

The Global Route to Consumer (RTC) team shapes the ways of working of the sales organization and how products reach consumers across markets by defining strategies, capabilities, and standards that enable sustainable growth. The team supports local markets (OpCos) with frameworks, playbooks, and best practices that drive consistency while allowing local agility.

Our main challenges

These include navigating diverse market realities, aligning global standards with local needs, managing complex data from multiple sources, and accelerating capability building across regions, all in a fast-moving, consumer-centric environment.

The team is highly collaborative and international, bringing together experts from sales, strategy, analytics, and project management. We work closely with regional teams, local OpCos, and cross-functional global stakeholders.

What makes RTC a great place to do an internship

Interns work on real global projects, interact with senior stakeholders, and gain hands-on experience in strategy execution, data structuring, and knowledge management. It’s a unique opportunity to learn how global decisions are translated into local impact while developing practical skills in a supportive, high-visibility environment.

During your internship, you’ll have every opportunity to get to know HEINEKEN as an organization, not just within your own team, but across departments. We trust and empower you to work with an entrepreneurial mindset. At HEINEKEN, we welcome fresh, new ideas with open arms and provide guidance that suits you.

The unique you!

We believe everyone has unique talents. Energy, drive and the ambition to grow are what make the difference at HEINEKEN. In addition, you bring:

• You’re currently enrolled in a Bachelor’s or Master’s program
• You have a passion for the commercial field / curiosity for learning sales in a global function
• Experience with Excel or Power BI is a plus and you have good organizational skills

Even if you feel you don’t meet all the criteria, an internship is the perfect opportunity to learn and grow.

Conditions of HEINEKEN

1. You are enrolled at an educational institution for the entire duration of your internship and can provide proof of enrollment for the current academic year during your onboarding.

In the case of non-EU nationality

• You must be registered as an intern with a Dutch educational institution.

In case of EU nationality

• You may also be registered as an intern at educational institutions outside the EU.

1. You reside in the Netherlands for the entire duration of your internship. Please note that HEINEKEN does not provide housing.
2. You are in possession of a valid citizen service number (BSN).

Our Internship Conditions

• A full-time internship, starting on Septemberr 2026
• The duration of the internship is 6 months (to be agreed upon with your internship supervisor)
• Your home office will be located in Amsterdam
• At HEINEKEN, we work with a hybrid model, typically spending three days a week at the office and two days working from home
• You will receive a monthly internship allowance of €650 gross based on a 40-hour workweek
• You will earn 2 vacation days per month (based on a full-time internship)
• If you do not have a public transport student subscription, your commuting costs will be fully reimbursed

Working at HEINEKEN

HEINEKEN is much more than just beer. We actively work to create a pleasant work environment where everyone feels respected and has equal opportunities. Your personality, knowledge and skills are the success of our organization.