Content Lead

About the role

FitForMe helps bariatric patients live healthier lives through specialised nutritional supplements, trusted by clinics and patients across Europe. With Beyond Bariatrics, the company is bringing that same science-first approach to a new and rapidly growing group: people on GLP-1 medication. It works with leading pharmacies, retailers, and healthcare providers across Europe and is scaling fast.

Content is at the heart of how the company wins. Its science opens doors with partners, healthcare professionals recommend it because they trust what it publishes, and customers stay with it because it helps them succeed on their journey. The company is looking for one person to own all of it.

The role

You will be the owner of everything content-related within the Beyond Bariatrics team: strategy, creation, and the infrastructure that delivers it. This is a hands-on role with real autonomy: you set the direction, you write the copy, you ship it, and you measure whether it works. You report directly to the Chief Growth Officer and collaborate closely with commercial, product, and science colleagues.

What you’ll own

• Product detail pages: Crisp, well-written, conversion-driven product pages across all markets.
• Customer journey content: Design and write the full end-to-end journey, from first marketing touchpoint through onboarding emails, adherence content, how-to-take-it guidance, and the science behind the supplements, so customers stick with the products and the brand.
• Health Care Professional (HCP) content: Research bulletins, weekly and monthly product updates, customer experience stories, and testimonials that make healthcare professionals confident recommending the company.
• Content infrastructure: Own the systems that get content to customers and HCPs: email journeys, CMS, and automation. You don’t need to be a martech engineer; colleagues will train you, but you’ll own the setup and the roadmap.
• Localisation: Work with translation and compliance workflows so content lands natively and correctly in the Netherlands, France, Germany, and the UK.
• AI-native: Use AI tools daily as a natural part of your workflow for drafting, editing, and localising, and it shows in your output.

How success is measured

• Conversion on product detail pages.
• Customer retention and supplement adherence.
• Engagement of healthcare professionals with bulletins and updates.
• The volume, consistency, and quality of content shipped.

Who you are

• An excellent writer with 4+ years of experience in content marketing, copywriting, or a similar role, ideally in e-commerce, health, or another regulated space.
• Native-level in Dutch, French, German, or English (UK), and fluent in English.
• A self-starter who drives their own agenda with little handholding. You spot what’s needed, propose it, and get it done.
• Conversion-minded: you care whether content performs and how well it is written.
• Comfortable turning scientific material into clear, credible content for both consumers and healthcare professionals.
• Hands-on with, or eager to learn, email platforms, CMS, and marketing automation tools.

What we offer

• A full-time role at the Rotterdam office, with hybrid flexibility.
• Real ownership: you are the content authority in a small, ambitious team scaling a new business line.
• The GLP-1 nutrition category is brand new. The content you write will set the standard for how millions of patients across Europe are guided.
• Colleagues who will get you up to speed on the tools, science, and markets.