Internship - Amstel Global Marketing

Internship – Amstel Global Marketing

“I loved working on Amstel with different local teams and agencies on creative campaigns across different countries, while learning how international teams work together. Being part of a large group of interns made the experience even more enjoyable, as we could share and navigate the journey at HEINEKEN together.”

Paula – 2025/26 Amstel Intern

The internship

Step into the engine room of a truly global beer brand. As our Amstel Global Marketing Intern, you’ll get close to the decisions, ideas, and insights that shape how one of the world’s most recognised mainstream beer brands shows up all over the world. This is not a “sit on the sidelines” internship: you’ll help turn consumer thinking into real brand actions, support projects with international reach, and work with people who are passionate about building brands that matter.

What you’ll do

• Support global brand and marketing projects
• Analyse market, consumer, and campaign performance data
• Coordinate with stakeholders across functions and markets
• Contribute ideas for activations and communications
• Assist with presentations, reporting, and project follow-up
• Lead internal communications for the global brand team

Your new team and workplace

You will be part of the small and passionate Amstel Global Marketing team, working on growing one the world’s most-loved beer brands. From supporting local marketing teams on short-term challenges, to long-term planning for building a brand of the future – we work across the full marketing scope at Amstel. The team is made up of Marketing Managers and Brand Managers with years of experience at Heineken and across other industries. You’ll work with markets all over the world from India to Mexico and even projects in Amsterdam itself.

During your internship, you’ll have every opportunity to get to know HEINEKEN as an organization, not just within your own team, but across departments. We trust and empower you to work with an entrepreneurial mindset. At HEINEKEN, we love bringing the outside world in and welcome fresh, new ideas with open arms. Of course, we’ll make sure you get the guidance that suits you.

The unique you!

We believe everyone has unique talents, which is why we’re looking for you! Energy, drive and the ambition to grow are what make the difference at HEINEKEN. In addition, you bring:

• Proactive, enthusiastic Master’s student (some experience is a plus)
• Strong communication and organisational skills
• Hands-on, collaborative mindset
• Interest in branding, marketing, and consumer behaviour
• Ownership-driven and team-oriented
• Experience with Microsoft Office applications

Even if you feel you don’t meet all the criteria, we encourage you to apply. An internship is the perfect opportunity to learn and grow!

Conditions of HEINEKEN

1. You are enrolled at an educational institution for the entire duration of your internship and can provide proof of enrollment for the current academic year during your onboarding.

In the case of non-EU nationality, you must be registered as an intern with a Dutch educational institution.

In case of EU nationality, you may also be registered as an intern at educational institutions outside the EU.

1. You reside in the Netherlands for the entire duration of your internship. Please note that HEINEKEN does not provide housing.
2. You are in possession of a valid citizen service number (BSN).

Our Internship Conditions

During your time as an intern at HEINEKEN, you’ll work in a dynamic environment where growing and learning are at the heart of everything we do. Together, we brew your future step by step. In addition, we offer you:

• A full-time internship, starting on September 1, 2026
• The duration of the internship is 6 months (to be agreed upon with your internship supervisor)
• Your home office will be located in Amsterdam
• At HEINEKEN, we work with a hybrid model, typically spending three days a week at the office and two days working from home
• You will receive a monthly internship allowance of €650 gross based on a 40-hour workweek
• You will earn 2 vacation days per month (based on a full-time internship)
• If you do not have a public transport student subscription, your commuting costs will be fully reimbursed

Bring your true self

We know AI is part of today’s world, and chances are, you might use it while preparing your application. That’s absolutely fine. Just remember, we’re genuinely curious about you.

So feel free to use AI as a sparring partner, but make sure your application reflects your own ideas, personality and motivation. That’s what we value most and what helps you stand out.

Working at HEINEKEN

HEINEKEN is much more than just beer. What about brands like Heineken 0.0, Apple Bandit, Amstel Radler and Birra Moretti. We actively work to create a pleasant work environment where everyone feels respected and has equal opportunities. Your personality, knowledge and skills are the success of our organization.