MarCom & Activation Manager Netherlands

At AkzoNobel, we believe strong brands, meaningful customer connections and innovative marketing are key drivers of growth. In this role, you will play a key part in bringing the marketing vision to life through impactful campaigns, local activation and audience-first communications that strengthen brands and drive measurable business results.

This is an exciting opportunity for a marketing professional who combines creativity with a data-driven mindset and a passion for digital innovation, AI and modern marketing. You will work closely with local and regional teams to deliver engaging customer experiences and help shape the future of marketing within our Decorative Paints business.

What you'll do

As Marcom & Activation Expert, you will be responsible for executing integrated marketing campaigns and driving activation across both consumer and professional segments.

• Lead media planning and campaign deployment to maximize effectiveness and ROI.
• Adapt regional campaign assets to ensure local relevance and brand consistency.
• Collaborate with marketing teams, agencies and external partners, while managing KPIs and budgets.
• Monitor campaign performance and optimize results using data-driven insights.
• Support AI-powered content creation, automation and precision marketing initiatives.
• Ensure consistent asset deployment across local, regional and central teams.

What you bring

• Experience in marketing, brand communications, activation or digital marketing.
• Strong project and stakeholder management skills.
• Creative mindset combined with a data-driven approach.
• Passion for digital innovation and emerging technologies.
• Proactive, hands-on attitude with a continuous improvement mindset.

Why join AkzoNobel?

You will work in an international environment where innovation, collaboration and personal development are key. This is an opportunity to work with leading brands, advanced marketing technologies and talented colleagues across EMEA, while making a real impact on business growth and customer engagement.