Lead Supply Growth Marketing - ABU

At Booking.com, data drives our decisions. Technology is at our core. And innovation is everywhere. Through our products, partners and people, we can empower everyone to experience the world.

Role Description

Reporting to the Manager, DPE – Supply Growth Marketing & Business Growth, you will join the Supply Growth Marketing & Business Growth team and work alongside four peer Leads.

The Lead, Partner Performance Marketing owns the definition, improvement and adoption of the department’s marketing capabilities and commercial models by defining the needs or changes needed for the Digital Partner Experience team to deliver and steer. The goal of this role is to drive commercial impact measured in product adoption and consistent availability by improving marketing tools and tailoring commercial models.

Key Job Responsibilities and Duties

• Own the definition and delivery of improved marketing technology tools and commercial models to improve marketing and commercial steering.
• Own performance targets for projects and their contribution to department annual business, commercial and operational targets.
• Drive marketing innovation by identifying new and optimizing existing marketing tools and models through requirement setting, gap analyses and collaboration with commercial excellence teams.
• Manage and prioritize the area’s backlogs of hypotheses and projects based on business impact and partner impact, ensuring timely delivery and efficient allocation of budget and resources.
• Lead complex projects, ensuring alignment with stakeholder goals and partner needs while managing technical implications and barriers.
• Foster collaboration across teams, communicate outcomes and learnings to stakeholders, and validate and monitor project results to drive continuous improvement.
• Lead collaboration with technical teams and the Commercial Excellence team to drive innovation based on hypotheses and user stories, aiming to improve business impact, reduce time spent, and increase partner experience through technology-driven or data-modeling solutions.
• Achieve impact drivers within scope by fostering stakeholder collaboration and gaining support from key stakeholders, including Central Partner Services, Marketing Technology and internal teams in DPE, ensuring alignment with performance indicators and goals.
• Conduct basic analysis of performance, commercial and market data to derive commercial insights and define hypotheses.
• Be seen as an authority in your craft by sharing knowledge and insights, guiding, consulting, educating and supporting team members within and outside the department.
• Serve as the voice of partners within the organization, advocating for their needs and perspectives.

Role Qualifications and Requirements

• 5+ years of work experience in Marketing, Digital Marketing or Product Marketing.
• Proven track record of commercial impact through digital marketing efforts.
• Experience in development of marketing automation tools and technology and rollout of product releases.
• Data literacy and the ability to use data to build actionable insights. Basic level of data querying is a plus.
• Experience working in a sizable marketing environment, preferably in a multinational B-to-B context.
• Salesforce Marketing Cloud experience is a plus.
• Business acumen to quickly understand Booking’s objectives and key results, partner and consumer perspectives, as well as how all parts of the company work together to realize ambitions.
• Strong and resilient team player with a high degree of flexibility, problem-solving and positive communication that motivates and influences the achievement of team objectives.
• Excellent organizational skills, ability to prioritize tasks, and manage time efficiently.
• High performer with the ability to manage parallel tracks and expectations for project scope changes, see intersection points, and mitigate risks.
• Ability to work in a fast-paced environment that changes rapidly.
• Self-starter with the ability to collaborate across teams and parts of the organization to deliver results.
• Creative thinker with excellent analytical skills and learning mindset.

Benefits & Perks - Global Impact, Personal Relevance

Booking.com’s Total Rewards Philosophy is not only about compensation but also about benefits. We offer a competitive compensation and benefits package, as well as unique-to-Booking.com benefits which include:

• Annual paid time off and generous paid leave scheme including parent, grandparent, bereavement, and care leave.
• Hybrid working including flexible working arrangements, and up to 20 days per year working from abroad (home country).
• Industry leading product discounts - up to 1400 per year - for yourself, including automatic Genius Level 3 status and Booking.com wallet credit.

Career Development Opportunities

• Mentoring opportunities to help identify and achieve professional and personal development goals.