Customer Relationship / Ecosystem Strategist

DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention services across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Meta, eBay, and OpenAI. We have been certified B Corp and Climate Neutral since 2021.

Customer Relationship / Ecosystem Strategist

Job Purpose

As a Customer Relationship / Ecosystem Strategist at DEPT®, you are the architect of the client’s relationship strategy. You aren't managing email campaigns; you are owning the Loyalty and Audience agenda. You will act as the strategic lead for well-known brands, translating goals into sophisticated, data-driven relationship (CRM) roadmaps. Through a loyalty and an audience-first lens, you will navigate complex corporate landscapes to defend CRM investments, optimize customer relationships and ensure that every interaction is a step toward long-term brand engagement.

What You'll Do

• CRM Visionary: own the end-to-end loyalty narrative for the client, defining the customer agenda and ensuring ambition across all marketing activities.
• Strategic Relationship/Lifecycle Management: Develop end-to-end loyalty propositions and customer experience strategies to cultivate long-term brand engagement.
• Data-Driven Insights: Analyze customer behavior, preferences, and lifetime value to identify target audience segments and frameworks.
• Stakeholder Navigator: Serve as a primary point of contact for strategy, navigating complex client environments with sensitivity, authority, and confidence.
• Performance Optimization: Critically analyze and interpret strategy effectiveness through metrics such as customer retention rate, repeat purchase rate, and ROI.
• Cross-Disciplinary Orchestration: Act as the vital link between CRM, data, creative, and tech to create truly integrated, full-funnel experiences.
• Growth Invention: Proactively spot opportunities to expand the scope of work into broader strategic territories, participating in new business pitches locally and globally.
• Practice Leadership: Drive our internal knowledge, staying ahead of industry trends to ensure our Relationship & CRM Strategies remain cutting-edge.

What You Bring

• A seasoned digital marketing strategist with extensive experience in CRM, loyalty propositions, programs, and audience-centric strategies, preferably at an agency.
• A full-funnel architect with a deep understanding of CRM and marketing automation, with a solid foundation in the interplay between creative, data and performance.
• You can help clients go from business strategy to implementation by giving advice, creating roadmaps, and proposing innovative concepts.
• You can explain complex data and information in an easy and understandable manner to senior client leadership.
• You approach tasks proactively and possess the critical ability to distinguish between theoretical strategy and immediate action.
• You are a natural networker who brings together different disciplines and specialists to deliver a unified vision.
• You are located and are directly available to start working from our Dutch or German offices.
• You are fluent in both German and English, capable of leading high-level strategic discussions in both languages.

We Offer

Please note that benefits may vary by location.

• Hybrid working policy
• Stay happy and healthy with a contribution to your health through the OpenUp platform, and a multisport programme.
• A reputation for doing good. DEPT® has been a Certified B Corp since 2021.
• Awesome clients. Whether big, small, local or global — at DEPT® you’ll get the opportunity to work with all of them. And we celebrate all of our successes together!
• The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications.
• Global annual DEPT® Cares Month in which employees come together and donate their skills to support local charities.

Why DEPT®?

At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build.