Senior Commercial Strategy Manager, Financial Services & Insurance

Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft.

As Adyen continues to expand and deepen its market presence in Financial Services & Insurance, the company is seeking a senior team member to help build and lead its global commercial strategy for this vertical, with a strong focus on banking licence markets in the US, UK, and EU. This role will be instrumental in achieving growth objectives by leveraging a deep understanding of the financial services and insurance landscapes to drive new business and expand relationships with existing clients.

Financial Services & Insurance Commercial Strategy

Key responsibilities

• Lead the growth, adoption, and usage of Adyen's services within the global Financial Services and Insurance sectors, with a primary focus on increasing market share and penetration in this priority industry.
• In partnership with Product Marketing, shape the go-to-market strategy and positioning for critical product areas, and communicate this strategy in an actionable way to global Sales, Account Management, and Partnerships teams.
• Partner closely with regional Heads of Sales and their respective vertical teams to execute the Financial Services and Insurance market strategy.
• Identify and target key new logos, support and lead prospecting efforts, tailor established value propositions to specific prospect needs, and drive the sales process to close deals and increase account penetration.
• Develop and refine segmentation of the Financial Services and Insurance customer portfolio, identifying opportunities to expand into new sub-verticals, markets, and countries, with a focus on high-potential segments.
• Develop and articulate product-specific value propositions that highlight Adyen's competitive differentiation within the Financial Services and Insurance industries.
• Source and analyse feedback from the global Financial Services and Insurance customer base and internal Sales and Account Management teams to identify product gaps and market opportunities.
• Partner with Product and Compliance teams to prioritise, develop, and launch new solutions that address those opportunities and align with Adyen's vision for the Financial Services and Insurance sectors.
• Develop and maintain internal and external educational materials, collateral, and commercial documentation relevant to the Financial Services and Insurance verticals.
• Externally represent Adyen as a thought leader in the Financial Services sector.
• Partner with Marketing on the global marketing, PR, and event strategy, ensuring alignment with growth objectives in the Financial Services and Insurance markets.
• Support commercial efforts in the wider Financial Services industry and the GCS team at large, including converting Financial Services opportunities.

Who you are

• A minimum of 5-7 years of experience in a commercial strategy or business consulting role within the technology sector, preferably financial technology, with a strong and demonstrable background in the Financial Services and/or Insurance industry.
• Past experience in both Enterprise and Platform business models is a distinct plus.
• Expert knowledge of Financial Services & Insurance is essential, including a deep understanding of market trends, competitive dynamics, operating models, and regulatory environments.
• Significant experience in successfully working with leading Financial Services and Insurance organisations to drive financial success is required.
• Experience working in a global, multi-cultured, fast-paced commercial environment.
• Ability to develop strong relationships, both internally and with strategic customers and partners, including C-level executives at major financial institutions and insurance carriers.
• Clear understanding of the payments and financial sector, as well as financial technologies.
• A strong understanding of strategy development and execution, with a proven ability to drive results.
• Ability to support commercial teams in the field, driving product enablement and maximizing impact, with strong prioritization and communication skills.
• Willingness to travel internationally.