(MAR) Director of Global Analyst & Influencer Relations

Backbase is looking for a strategic architect to position the company at the center of the global banking conversation. In this role, you will own the "Influence & credibility" strategy, bridging the gap between brand authority and revenue generation. This includes orchestrating all influence communities - from Industry Advisory Boards to Executive Communities, Analysts and Advisory Firms - to shape the decision-making landscape for both prospects and existing customers.

You will design and lead high-impact programs that build formal executive communities, strengthen relationships with top-tier analysts and consultancies, and transform the network into a tangible pipeline engine. You aren't just managing relationships; you are building an ecosystem of trust that accelerates commercial goals. You will also guide cross-functional teams across Marketing, Sales, and Product to ensure influence programs operate as one unified engine that drives commercial outcomes.

What you'll do

Architect & Scale Industry Advisory Boards (IABs)

• Build and scale formal advisory boards for critical segments such as AI in Banking, Commercial, and Wealth.
• Recruit C-suite leaders and industry heavyweights, managing these communities to ensure high-value exchange and deep brand loyalty.
• Translate board insights into product strategy, brand equity, GTMs, and competitive positioning through a structured and repeatable process.

Build the "Vault" Banking Executive Network

• Launch and lead the flagship global community, The Vault, and establish chapters such as Women in Banking and AI Leaders that foster genuine peer-to-peer connection.
• Build repeatable programs that turn executive engagement into measurable pipeline impact, working closely with Field Marketing, ABM, and Sales to activate accounts and accelerate deals.
• Create scalable playbooks that regional teams can run independently, ensuring Vault chapters contribute consistently to demand generation.

Own the Analyst & Advisory Ecosystem

• Own strategic engagement with major consultancies, including MBB and Big Four firms such as McKinsey, BCG, Bain, Deloitte, EY, PwC, and KPMG, in partnership with Partner Sales, and drive relations with primary analyst firms such as Forrester and Gartner.
• Build a global tiering model for analysts and consultancies to clarify investment priorities, engagement models, and expected outcomes, including global Tier 1, regional Tier 2, and domain-specific Tier 3.
• Orchestrate analyst briefings and submissions to secure top-tier rankings such as Waves and Quadrants, and collaborate on co-branded thought leadership that validates market position.
• Own and operationalize the analyst engagement model, from global calendars to submissions, insight management, and influence scorecards.
• Coordinate Product Marketing, Solution Engineering, and Partner teams to ensure analysts and consultancies receive a unified narrative and consistent proof points.

Operationalize Thought Leadership

• Identify and activate internal and external subject matter experts, including from IAB and Vault communities, partnering closely with Product Marketing’s market insights program to align external expert perspectives with internal intelligence cycles and GTMs.
• Partner with the CMO to shape the external narrative in key regions such as Africa and LATAM and on critical topics such as Legacy Migration, Cloud, and AI, ensuring the company voice is loud, consistent, and authoritative.
• Build and maintain a global roster of internal and external SMEs who can be activated across podcasts, PR, analyst briefings, and executive events.

Cross-Functional Orchestration

• Design and implement a measurable influence-to-pipeline framework across IABs, CABs, PABs, Vault, and AR, ensuring each program directly accelerates account penetration, deal velocity, and expansion.
• Feed the Account Engagement Engine on SFDC and maintain a disciplined rhythm with Field Marketing Managers and Business Development Managers to score and track the value of every relationship initiative.
• Define influence scoring, pipeline attribution, and reporting mechanisms integrated into SFDC and marketing systems.

Who you are

• 10+ years in Analyst Relations, Executive Relations, or Strategic Communications within Enterprise Tech, preferably Fintech or SaaS.
• A proven track record of managing C-level stakeholders and Advisory Boards, with the ability to command a room of executives and engage confidently with industry analysts.
• A commercial mindset with the ability to connect community building to pipeline generation.
• Deep, existing credibility with analysts, influencers, and executive communities in the banking sector.
• Experience working across cultures and time zones, with the ability to translate technical depth into compelling, human stories.
• A strategic and operational approach, with the ability to build the plan and execute it with precision.

Our Perks

Loud and busy sometimes but always friendly, helpful, and super fun. The team loves to celebrate each other’s achievements, share jokes, and a love for food, movies, traveling, and sports. It’s one big and diverse family working towards the same goal.