Brand Manager (Companion Animals)

Job Description

Step into a role where creativity meets purpose, and your work contributes to better health and care for animals every day. Join us as a Brand Manager (Companion Animals).

Welcome to our team

Our Dutch commercial organization leads the way in bringing a predominantly preventive companion animal portfolio to veterinarians, clinic groups, retail and e-commerce partners and pet owners throughout the Netherlands. Based primarily in Boxmeer, our team brings together experts from sales, marketing, market access, digital, commercial management and veterinary science.

Within this ecosystem, the Companion Animals team blends biopharma innovation with digital capabilities, delivering customer-centric solutions that elevate both outcomes and experiences.

About the role

As a Brand Manager (Companion Animals), you play a key role in bringing our future-ready go-to-market model for Companion Animals to life. You translate global and regional strategies into relevant, insight-driven campaigns tailored to the Dutch market, enabling the successful rollout of marketing initiatives, events and strategic programs.

You take ownership of the full campaign lifecycle: from defining objectives and leveraging market insights to planning, execution and performance tracking against clear KPIs. In close collaboration with Strategic Portfolio Lead, Digital & Customer Engagement and Sales, you design and deliver integrated omnichannel campaigns that are aligned with brand strategy and deliver measurable results.

You ensure consistent storytelling across all touchpoints, manage shared editorial planning, and guarantee timely delivery through strong coordination and oversight.

Reporting to the Strategic Portfolio Lead – Companion Animals (Netherlands), you bring strategy to life through impactful, compliant and data-driven campaigns. You orchestrate content across channels for both professional and consumer audiences, effectively leveraging global and regional assets while tailoring them to local needs and continuously optimizing performance based on insights.

Tasks and responsibilities include but are not limited to

• Lead the development and execution of high-quality, engaging content across channels and customer segments (HCP and consumer; branded and unbranded).
• Own end-to-end campaign delivery: from briefing and content creation to execution, performance tracking, and optimization.
• Design and implement integrated omnichannel campaigns in collaboration with Strategic Portfolio Lead and Digital & Customer Engagement teams.
• Ensure consistent brand identity, messaging and compliant claims across all materials and touchpoints.
• Manage and maintain a centralized editorial and content calendar to ensure coordinated, year-round visibility.
• Oversee content approval processes, ensuring compliance with legal, regulatory and data privacy requirements.
• Collaborate closely with internal stakeholders and external agencies to deliver high-quality, locally relevant campaigns on time.
• Analyze campaign performance and customer insights to continuously optimize content, channels, and engagement strategies.
• Plan and execute customer events, trade shows, and exhibitions in line with brand and compliance standards.
• Drive a data-informed, test-and-learn approach, leveraging customer insights, personas, and journey mapping to improve impact and efficiency.

Your profile

• Bachelor’s or Master’s degree in business, marketing, communications or a related field.
• At least 4 years of experience in marketing, brand management or a related role, ideally within animal health, healthcare or a similar environment.
• Experience developing and executing omnichannel campaigns, with a strong sense for storytelling and brand consistency.
• Ability to translate complex or scientific information into clear, engaging messages for both professional and consumer audiences.
• Strong organizational and project management skills, with the ability to manage multiple priorities, stakeholders and timelines.
• Data-informed mindset, comfortable using insights and performance metrics to guide decisions and improve outcomes.
• Collaborative approach, with the ability to work effectively across teams, functions and diverse customer groups.
• Creative thinker who is proactive, curious and open to testing new ideas and approaches.
• Strong communication skills in Dutch and English (both written and spoken); additional languages such as French are a plus.
• Based in or able to travel to Boxmeer, with flexibility to travel across the Netherlands (~20–30%) for customer programs, events and collaboration.

What we offer

We welcome you to a truly global, dynamic and challenging environment with great opportunities for personal development.

• Competitive salary and a 3% year-end allowance;
• 35,5 days of leave;
• Attractive collective health care insurance package with considerable reduction rates;
• Solid Pension Plan;
• Annual bonus based on own and company performance;
• Travel allowance for commuting;
• A high-quality company restaurant offering fresh and healthy options every day.
• Excellent accessibility: the train station is located directly next to our main entrance, and there is ample parking available.
• A contribution toward your personal sports membership to support your vitality.
• A beautiful private park on site - perfect for a walk, a break or a moment of relaxation.
• Mental well-being support through Lyra Health for you and your family members.
• Access to a dedicated prayer/meditation room.
• Extensive growth opportunities thanks to the size of the site and the wide range of disciplines and global departments represented in Boxmeer.

Animal Health

Our Animal Health Division is a trusted global leader in veterinary medicine, dedicated to preserving and improving health, well-being, and performance of animals and the people who care for them.

Required Skills

Brand Management, Creative Campaign Development, Marketing Strategy Implementation, Market Research, Product Lifecycle Management (PLM), Project Management, Strategic Planning, Strategic Thinking

Preferred Skills

Brand Strategy, Content Creation