Associate Director of Online Marketing (all genders)

Factor is a fast-scaling, fresh and healthy ready meal brand reshaping how consumers interact with food and wellness. As part of our mission to deliver healthy, convenient, and delicious meals across Europe, we’re building a world-class digital marketing team that thrives at the intersection of performance, creativity, and technology.

We are seeking an experienced and visionary Associate Director of Online Marketing to lead our online acquisition efforts across paid digital channels. This role is perfect for someone who combines strong analytical acumen with a deep understanding of creative optimisation and the evolving power of AI-driven automation. You will be a key driver of scalable growth and help Factor become the most trusted nutrition brand in Europe.

What you’ll do: The Recipe

• Lead strategy, execution, and optimisation of digital performance campaigns (e.g. Search, Social, Display, Video) across multiple European markets.
• Drive creative strategy in collaboration with brand and design teams to produce high-performing, locally resonant ad assets — test, iterate, and scale based on performance insights.
• Leverage AI tools and automation platforms to brief/produce content, streamline workflows, enhance targeting, and maximise ROI.
• Work with high-performing teams of channel managers and specialists, fostering a culture of experimentation, innovation, and continuous improvement.
• Work cross-functionally with Data, CRM, Product, and Brand to align online marketing with broader customer lifecycle goals.
• Translate campaign results into actionable insights and present learnings regularly to leadership stakeholders.
• Continuously evaluate new channels, tools, and automation opportunities to stay ahead in the dynamic digital marketing landscape.

What you’ll bring: The Ingredients

• 7+ years of experience in performance marketing, with proven leadership in a fast-paced DTC or e-commerce environment.
• Strong track record managing paid media budgets and scaling customer acquisition efficiently.
• Deep experience with Meta Ads, Google Ads, YouTube, and programmatic platforms.
• Proficiency in AI-powered marketing tools and creative automation platforms.
• Strategic mindset with the ability to zoom in on data and zoom out to vision.
• Passion for data-informed storytelling and testing-led growth.
• Strong project management and cross-functional collaboration skills.
• Fluent in English; additional European languages a plus.

Above all, we are looking for people who will make HelloFresh better. There are many different ways of developing skills, and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.

Practical details

• Start date: asap
• End date: 7 months contract

What we offer: The Toppings

Compensation & Financial Wellbeing

• Enjoy 20% off HelloFresh and 40% off Factor_ subscriptions.
• Access the "Benefits at Work" platform for discounts on brands like Nike, Bol.com, and IKEA.
• You'll receive a HelloFresh laptop, a €250 home office setup budget, and contribute to the Bedrijfspensioenfonds Levensmiddelen pension scheme (2026 rate 27.6%; employer pays 19.64%, employee pays 7.96%).

Health & Wellbeing

• Benefit from discounts on ClassPass and gym memberships via Bedrijfsfitness Nederland, free bootcamp classes (Amsterdam), and free subscriptions to Headspace and OpenUp.
• Get a 7,5% discount on additional health insurance at Zilveren Kruis in 2025.

Flexibility & Work-Life

• Work flexibly with our hybrid setup (50% office, 50% remote), plus a €2.40 daily remote work allowance.
• Receive 24 days of annual leave (pro-rated), plus one additional day per year of service (up to 30 days total).
• Full reimbursement for 2nd-class public transport to the office, plus €0.23 per km for car and bicycle travel.
• Eligible employees can work from another country for up to 8 weeks per year.

Career & Development

• Grow with our "Learning Never Stops" mindset: access internal/external opportunities, and join our cross-market mentoring program.
• A dedicated annual budget to help you keep learning, developing new skills, and growing your career.

Culture & Environment

• Enjoy fresh homemade lunches in the office (€3.00/day), weekly vrij-mi-bo (Friday drinks), quarterly strategy sessions, and team events.

HelloFresh is a global digital-native FMCG company and the world's leading mealkit provider, transforming the traditional food supply chain through a data-driven, on-demand model that enables scalable and more sustainable food delivery.

Our more than 15,000 employees from over 70+ nationalities are the heart and soul of our diverse, fast-paced and dynamic environment where innovation and smart, fast action is encouraged.

We will encourage you to make an immediate impact in your area of work as well as empower you to grow your career with us.