Product Manager Educational Content (Growth Accelerator, customers aged 18 to 30)

Step into the heart of growth and innovation and help shape our ambition to become the leading bank for young people.

Within the Growth Accelerator 18 to 30, we work every day on creating innovative digital customer experiences in the Rabo App. We translate customer behavior and performance data into sharp insights and well-founded decisions, and turn these into scalable solutions with a direct impact on both customer experience and commercial results.

You will work in multidisciplinary teams alongside top professionals in their fields, including proposition managers, journey experts, designers, data analysts, developers, architects, business analysts and product owners. Together, we drive impact from start to finish, from defining the right customer problem to experimenting, building, launching and continuously improving our solutions.

We value speed and action. As a dedicated unit with a clear focus and decision-making autonomy, we do not get stuck in reports. We turn insights directly into choices, actions and measurable results.

Together, we are building the future of banking through strong propositions, smart products and digital experiences that truly make a difference for young people.

You & your job

Within the Growth Accelerator, you are responsible for the Educational Content domain and the team delivering it. You help young customers build financial confidence through clear, engaging learning experiences in the Rabo App.

The topics range from personalized insights based on customers’ financial behavior, in close collaboration with the Personal Financial Management squads, to broader themes such as investing, crypto and maximizing the value of rewards.

You own the full journey, from strategy to execution, and collaborate closely with multidisciplinary teams to create personalized content experiences. You bring a test-and-learn mindset and are not afraid to experiment with new ways of delivering content to maximize impact on customer behavior and financial wellbeing.

Top 3 responsibilities

• Own the vision, roadmap and delivery of Educational Content experiences and platforms that help young customers build financial confidence, while tracking learning progress and improving financial literacy over time
• Translate customer behavior and insights into clear, actionable content and continuously improve its impact
• Collaborate closely across multidisciplinary teams to design, test and scale personalized content experiences that drive measurable behavior change

Together we achieve more than alone

By bringing together diverse talents, backgrounds and perspectives, the Growth Accelerator creates a distinctive proposition for people aged 0 to 30 and welcomes fresh perspectives and new ways of working.

You & your talent

• Proven experience as a Product Owner within a DevOps team, owning customer-facing digital products and collaborating closely with both engineers and content creators
• Experience with educational content for this specific target group and affinity with the financial service industry
• Strong customer-focused mindset, with attention to both customer value and business impact
• Data- and insight-driven when making and substantiating product decisions
• Experience driving improvements in complex, cross-department environments
• Strong execution skills: you set clear priorities and turn ideas into reality. You are able to estimate work effectively and build a product backlog from scratch
• Takes ownership, shows personal leadership and is willing to make clear choices
• A true team player who inspires others and enjoys working together
• Flexible and adaptable in a dynamic and fast-changing environment
• You are currently based in the Netherlands and have a good command of the Dutch language, enabling you to guide and review the team effectively

At the start of your employment, you will be offered a fixed-term contract, with the intention of developing it into a long-term collaboration.