Head of Growth

Step into the heart of growth and innovation and help shape our ambition to become the leading mobile bank in the Netherlands.

Within the Growth Accelerator 18 to 30, we build the future of mobile banking and drive customer growth at scale. We translate customer behavior and performance data into sharp insights and well-founded decisions, and turn these into scalable solutions with a direct impact on both customer experience and commercial results.

You will lead a department of multidisciplinary teams alongside top professionals in their fields, including proposition managers, journey experts, designers, data analysts, developers, architects, business analysts and product owners. Together, we drive impact from start to finish, from defining the right customer problem to experimenting, building, launching and continuously improving our solutions.

We value speed and action. As a dedicated unit with a clear focus and decision-making autonomy, we do not get stuck in reports. We turn insights directly into choices, actions and measurable results.

Together, we are building the future of banking through strong propositions, smart products and digital experiences that truly make a difference for young people.

You & your job

As Head of Growth, you will bring ambition to life by seamlessly connecting strategy and execution, translating both into measurable outcomes. You own the end-to-end growth and commercial engine and are accountable for the full commercial loop: proposition, customer journey, activation, engagement, retention and monetisation.

You drive engagement and strategic partnerships and ensure that growth moves beyond promise to become tangible and evident. You provide focus and direction in a fast-paced environment where speed is critical, and you excel at connecting people, interests and data to rapidly bring ideas to market. In this role, you are empowered to set direction, make meaningful choices and deliver lasting impact for the next generation of banking.

You are part of the Growth Accelerator leadership team, operate with high autonomy and report directly to the Head of Growth Acceleration.

Top 3 responsibilities

1. End-to-end ownership of the growth engine, including acquisition strategy, performance management and brand amplification, to drive efficient and scalable growth and brand awareness.
2. Lead lifecycle and commercial strategy, covering activation, engagement, retention, pricing, packaging and loyalty, to maximise customer value and reduce churn.
3. Define and execute partnerships strategy by developing and scaling a value-adding partnership strategy and commercial ecosystem, aligning internal and external stakeholders to unlock new growth channels and strengthen market positioning.

Responsibilities and accountabilities

• Accountable for go-to-market strategy and growth engine, including the acquisition engine.
• Builds and optimises the performance marketing engine.
• Scales channel mix and experimentation to continuously improve customer acquisition cost, funnel conversion and activation, with disciplined budget steering.
• Define and continuously refine customer value propositions, including pricing, packaging, bundling, loyalty mechanics and translating key functionalities into measurable growth.
• Own full customer lifecycle performance: activation, engagement and retention, driving daily active user/monthly active user growth and maximising customer lifetime value.
• Lead end-to-end customer journey optimisation, ensuring a seamless and coherent digital experience across products and functionalities.
• Build value-adding partnerships by developing and scaling the partnership strategy and commercial ecosystem, including distribution, proposition partners and rewards.
• Establish a high-performance experimentation culture, building and scaling a data-driven growth engine with continuous optimisation of spend and effort measured with data.
• Lead 6 cross-functional teams across Value Proposition, Growth & Engagement, Partnerships, Design and Data.
• Foster talent development within the Growth division by creating clear career paths and empowering people to take on increasing responsibilities and step into bigger roles over time.
• Set and guard risk and compliance matters, ensuring growth activities, campaigns, data usage, lifecycle communication and partnerships operate within Rabobank’s risk appetite and regulatory requirements.
• Accountable for effective deployment of commercial budget, ensuring optimal ROI and measurable impact.
• Embed AI-driven growth capabilities across the teams for personalisation, content optimisation and reporting.
• Operate integrated with Product and Tech teams, as well as broader organisational structures such as chapters and tribes.

Together we achieve more than alone

The Growth Accelerator values fresh perspectives and new ways of working to create a distinctive proposition for people aged 18 to 30, and is curious about what you specifically bring to the team.

Your experience

• 10+ years of experience in scaling consumer or fintech digital products, with owned growth targets or a P&L and significant budget (>20M).
• Experience in growth, performance marketing, lifecycle marketing, referral and loyalty mechanisms.
• Full-funnel and full-lifecycle track record: from acquisition (ALT and BTL, paid, organic referrals, etc.) and activation through monetisation and retention.
• Minimum of 5 years experience in experiment-led optimization and A/B testing.
• Demonstrable experience with end-to-end funnel optimisation on CAC, LTC and retention.
• Managed sizeable media budgets, agencies and Google/Meta/TikTok relationships.
• Deep knowledge in shaping customer value propositions and customer journeys, and turning hook product features into tangible growth.
• Hands-on experience in building the engagement and personalisation stack, for example Braze, HubSpot or Salesforce.
• Built commercial partnerships with negotiated economics.
• Ran product-led growth across growth, product, data and engineering on one backlog.
• Proven track record in building and leading large cross-functional teams spanning multiple functions.
• Master’s degree in Business Administration, Growth or Digital Marketing, Financial Economics, Data Science or similar.