GEO Specialist — B2B SaaS | BNL & DACH Markets Collectmaxx | Part-time

Job description

Collectmaxx is a fast-growing B2B SaaS platform helping companies across Europe automate and optimize their invoice collection and accounts receivable processes. The company is launching a new PaaS proposition and is looking for a sharp SEO/GEO specialist to help grow organic search in the BNL and DACH markets, with the rest of Europe to follow.

About Collectmaxx Collie

Collectmaxx Collie is a Platform-as-a-Service built for companies that invoice consumers directly — utilities, insurers, subscription businesses, and service providers. It automates the full invoice reminder and early collection workflow, combining multiple outreach channels with intelligent AI-driven communication flows — before overdue invoices become a collection problem.

Key capabilities:

• Multi-channel outreach — email, SMS, AI Voice calls, and video reminders, fully automated
• AI-generated communication flows — smart sequences that adapt tone, timing, and channel based on consumer behavior
• Installment plans — built-in, configurable payment arrangements to recover more without escalating to collections
• EU-wide payment links — Paylink support covering local payment methods across EU markets
• White-label ready — businesses deploy under their own brand, preserving customer relationships
• Self-service portal & dashboard — consumers manage their own invoices; clients get full visibility on performance

What you’ll be doing

• Optimizing for Generative Engine Optimization (GEO): structuring content to rank and surface in AI-powered search results (ChatGPT, Perplexity, Google SGE)
• Conducting ongoing SEO audits and technical site health checks using AI-powered tooling
• Building and executing a content strategy targeting SME decision-makers and PaaS-ready companies in BNL and DACH (Dutch, German, English)
• Implementing on-page optimizations, metadata, structured data, and internal linking — directly in Webflow, no dev handover
• Keyword and competitive research specific to the SME AR automation and invoice recovery space
• Tracking, reporting and iterating on performance using data-driven methods

What we’re looking for

• AI first mindset
• Proven SEO experience in B2B SaaS or fintech, ideally with exposure to BNL and/or DACH markets
• Hands-on GEO knowledge — you understand how LLM-based search engines surface content and how to optimize for it
• Proficiency with AI tools for auditing and content creation (e.g. Surfer AI, Jasper, ChatGPT, Claude, etc.)
• Experience with Blaze or comparable AI content/SEO platforms is a strong preference
• Confident working directly in Webflow — you implement changes yourself, no dev middlemen
• Fluency in Dutch or German is a plus, but not a requirement — content strategy and execution in English is the baseline
• Self-starter who can own results with light oversight