Lead - Marketing Technology

Role Description

Are you ready to scale digital experiences for millions of accommodation partners?

As a Lead - Marketing Technology, you will join Booking.com’s Digital Partner Ecosystem (DPE) department. Our mission is to empower, advise, and inspire our accommodation partners at scale using digital channels, content, and marketing technology across our core touchpoints (Extranet, Partner Hub, the Pulse app, and email).

In this role, your work will directly drive business results across three core pillars:

• Commercial Impact: Delivering the right personalized advice that inspires partners to take action and optimize their performance on our platform.

• Partner Support: Supporting partners in successfully navigating our platform and adopting our products.

• Partner Loyalty: Driving loyalty by engaging partners through marketing and operational campaigns that showcase the value of partnering with Booking.com.

Reporting to the Manager Marketing Technology, you will be part of the Marketing Technology team with two peer Leads. As a lead, you will be responsible to own and drive the success of a subset of all Marketing Technology initiatives of the team. Together you will build, scale, and mature our Marketing Technology Center of Excellence, ensuring our automation capabilities directly support our commercial goals and improve the partner experience.

What You’ll Do

• Own your marketing technology initiatives end-to-end: manage the backlog, drive execution, and measure success.

• Build solutions that enable complex customer journeys across email, push notifications, and internal platform communication channels, as well as prioritised web and app banner experiences.

• Consult and coach cross-functional teams on marketing automation best practices and drive the adoption of marketing automation capabilities.

• Drive innovation by keeping track of industry trends and designing and implementing scalable solutions.

• Control budgets, create business cases, and demonstrate the ROI of technology investments.

• Build strong, collaborative relationships across product, engineering, and marketing stakeholder groups.

Key Job Responsibilities and Duties

• Design and optimize complex multi-channel orchestration including web and app banner prioritization, conflict resolution, and rules management.

Role Qualifications and Requirements

• 5+ years of marketing automation experience with Salesforce Marketing Cloud and Salesforce Data Cloud.

• Deep experience with orchestration complexity: banner prioritization rules, conflict management, multi-channel coordination.

• Technical expertise in databases, API integrations, and CRM/CMS implementations.

• Dual fluency: ability to work at technical depth with engineering teams and business depth with marketing teams.

• Strong influence without authority skills and problem-solving ability across organizational boundaries.

• B2B marketing experience, ideally in multinational environments.

• Excellent communication skills with ability to influence stakeholders at all levels.

• Self-starter mindset with ability to lead cross-team initiatives.

Nice to have

• Localisation strategy experience and multi-language campaign management.

Requirements

• Experience working in fast-paced, rapidly changing environments.

Benefits & Perks - Global Impact, Personal Relevance

Booking.com’s Total Rewards Philosophy is not only about compensation but also about benefits. We offer a competitive compensation and benefits package, as well as unique-to-Booking.com benefits which include:

• Annual paid time off and generous paid leave scheme including parent, grandparent, bereavement, and care leave.

• Hybrid working including flexible working arrangements, and up to 20 days per year working from abroad (home country).

• Industry-leading product discounts - up to 1400 per year - for yourself, including automatic Genius Level 3 status and Booking.com wallet credit.

Pre-Employment Screening

If your application is successful, your personal data may be used for a pre-employment screening check by a third party as permitted by applicable law. Depending on the vacancy and applicable law, a pre-employment screening may include employment history, education and other information (such as media information) that may be necessary for determining your qualifications and suitability for the position.