Senior Product Designer - Advertising Reach

As a Senior Product Designer for Advertising Reach, you design ad formats and traffic experiences that ensure marketing efforts and ads are in the spotlight for all the right reasons. The best ad formats enhance the platform: they show up when they’re useful, in shapes that fit the context, with messages that resonate. You research what advertisers and marketers need during the shopper’s awareness, consideration, and conversion stages, prototype new ad formats, and contribute to experiments that prove what works and what doesn’t, while balancing shoppers’ and advertisers’ needs.

How do you make our customers happy?

The best ad formats enhance the platform. They show up when they’re useful, in shapes that fit the context, with messages that resonate. The worst ones interrupt, intrude, and erode both shopper and advertiser trust; shoppers tune out, and the ads have a negative return. As the Senior Product Designer for Advertising Reach, you design formats and traffic experiences that ensure our marketing efforts and ads are in the spotlight for all the right reasons. You research what advertisers and marketers need during the shopper’s awareness, consideration, and conversion stages. You prototype new ad formats. You contribute to experiments to prove what works and what doesn’t, all while striking the balance between shoppers’ and advertisers’ needs.

The biggest challenge

Reach is still a work in progress. Some of the group’s product teams are more mature, with established formats and well-understood patterns. Others are pioneering, building for channels that didn’t even exist two years ago, including LLM-based shopping interactions and off-platform social touchpoints. Your work spans both of these extremes and everything in between. How do you evaluate formats that have no benchmark to compare against? How do you decide when to optimize and when to invent to solve a problem? The role calls for someone who treats ambiguity as a raw material, not as a problem to solve before getting started.

What you'll do

You’ll work across multiple product teams on the Reach group product, with focus areas spanning ad format design and traffic experiences. Some teams are deep into optimization; others are conceptualizing innovative formats for emerging channels. You’ll report to the Marketing & Advertising design team and collaborate daily with product managers, engineers, data analysts, and fellow designers. Expect to spend significant time on user research with both advertisers and shoppers, and defending the shopper’s interest in rooms where the conversation is predisposed to focus on advertiser metrics.

• Research advertiser and marketer needs across the awareness, consideration, and conversion stages, working with Consumer Journey to ensure an excellent shopper experience remains non-negotiable
• Identify real problems worth solving, and the underlying assumptions the rest of the organisation has about how to solve them, so they can be tested accordingly
• Ideate and prototype new ad and marketing formats for on-site and off-site channels, including social and LLM-based interactions
• Design experimentation roadmaps to generate actionable signals, analyze results, and make strong recommendations to peers on what to ship
• Partner with designers, engineers, and product managers across group products to scale promising formats into products that advertisers and marketers can use effectively
• Embed user-centered thinking in operational processes and the flows behind these formats

Why you can make a difference

You treat ad design as a craft. You have worked in areas where commercial performance and user experience sometimes pull in different directions. You’re comfortable running structured experiments and letting the data overrule your intuition. Likewise, you can hold strong opinions about format design while staying genuinely open about whether they’re working or not. If something turns out different than expected, it triggers you to look below the iceberg for the cause. You move fast without confusing speed for quality, and you’re as fluent talking to a data scientist about lift metrics as you are talking to a marketer about brand fit.

3 reasons why this is (not) for you

Not for you if:

• Roadmap roadkill: if the roadmap isn’t pixel-perfect, you lose all sense of direction
• Idea hoarder: you get attached to your concepts and pick fights with the data if it doesn't validate them
• Optimizer-only: you'd rather tweak existing solutions than build from scratch to make sense of new channels

For you if:

• Ad. Venturous: Reach is venturing into largely unknown territory, and you want to bring your expertise
• Darling demolisher: you eagerly abandon ideas that don't work. On to the next one!
• Congruence conjurer: advertiser and shopper needs don’t always seem to converge, until you shine your light on them

Here's where you'll land

You’ll work across multiple multidisciplinary product teams in the Reach group product, collaborating closely with Consumer Journey, bol marketing and brand teams, and other parts of the organization. You’ll be part of the Marketing & Advertising design team, reporting to their product design manager and contributing to the broader bol design community. The team is professional, informal, and close-knit. Trust runs high, personal development is taken seriously, and the bar keeps rising. The work itself is unfinished by design: formats that don’t exist yet, channels that didn’t exist last year, and experiments that may or may not survive contact with reality. If that sounds like your natural habitat, the floor is yours.

Perks of having a blue heart

Flexible working

We bring the best of both worlds together by working 50% at the office and 50% at home. This way, we find a balance between organisational and individual needs.