Internship - Beer Category Growth & Innovation

Beer is at the heart of HEINEKEN – and the way people choose, enjoy and connect through beer is changing fast. That creates an exciting challenge: how do we keep beer growing for the future?

As an intern in the Beer Category Growth & Innovation team, you will work at the intersection of consumer and category understanding, strategy and innovation. You will support a global team in identifying growth opportunities, shaping clear strategic stories and bringing new thinking into the beer category.

You will be part of a team that looks beyond today’s business and asks: where can beer go next, and how can HEINEKEN help shape that future?

The internship

What will you be working on?

• Spot growth opportunities: Explore consumer, category, cultural and competitive trends to help identify where beer can grow and how needs and behaviours are evolving.
• Build powerful stories: Support team in building clear, visual and engaging presentations for stakeholders across markets and functions.
• Support innovation workstreams: Contribute to idea generation, research, product and concept development.
• Organise and enable the team: Support in organising internal events, product tasting, workshops and consumer research, helping everything run smoothly end-to-end.
• Collaborate across the business: Work with colleagues across Global Commerce, R&D and our operating companies across the globe.

Your new team and workplace

The Beer Category Growth & Innovation team is part of Global Category Growth & Innovation. We help drive the future growth of beer for HEINEKEN worldwide by combining consumer understanding, strategic thinking and innovation.

We are a diverse, international team with a global reach - curious, ambitious and collaborative. We value people who bring a fresh perspective, ask sharp questions and are not afraid to challenge the obvious.

During your internship, you’ll get exposure beyond your own team, working across departments and markets. We trust and empower you to take ownership, while making sure you get the guidance you need.

The unique you!

Energy, curiosity and the ambition to grow are what make the difference at HEINEKEN. In addition, you bring:

• You are currently enrolled in a Bachelor’s or Master’s programme in Business, Marketing, Strategy or Innovation.
• You are curious about consumers, culture and brands.
• You have strong analytical skills and enjoy turning information into clear insights.
• You are structured and comfortable working on multiple topics topics in a fast-moving environment.
• You are organised, able to structure your work into clear plans, manage tasks and timelines, and follow up to keep things on track.
• You are comfortable connecting with different people and proactively following up to make things happen.
• You are a strong visual storyteller, confident in PowerPoint.
• Experience with AI tools and desk research is a plus.

Even if you feel you don’t meet all the criteria, we encourage you to apply. An internship is the perfect opportunity to learn, contribute and grow.

Conditions of HEINEKEN

1. You are enrolled at an educational institution for the entire duration of your internship and can provide proof of enrollment for the current academic year during your onboarding.
2. In the case of non-EU nationality, you must be registered as an intern with a Dutch educational institution.
3. In case of EU nationality, you may also be registered as an intern at educational institutions outside the EU.
4. You reside in the Netherlands for the entire duration of your internship. Please note that HEINEKEN does not provide housing.
5. You are in possession of a valid citizen service number (BSN).

Our Internship Conditions

• A full-time internship, starting on September 1st, 2026.
• The duration of the internship is 6 months (to be agreed upon with your internship supervisor).
• Your home office will be located in Amsterdam.
• At HEINEKEN, we work with a hybrid model, typically spending three days a week at the office and two days working from home.
• You will receive a monthly internship allowance of €650 gross based on a 40-hour workweek.
• You will earn 2 vacation days per month (based on a full-time internship).
• If you do not have a public transport student subscription, your commuting costs will be fully reimbursed.

Bring your true self

We know AI is part of today’s world, and chances are, you might use it while preparing your application. That’s absolutely fine. Just remember, we’re genuinely curious about you. So feel free to use AI as a sparring partner, but make sure your application reflects your own ideas, personality and motivation. That’s what we value most and what helps you stand out.