Digital Product Manager (Easy-to-Buy)

At Hunkemöller, we are building a digital experience where every woman can discover her perfect fit, choose with confidence, and return because she feels understood. As we evolve into a more customer- and product-led organization, we are building a new Product & Experience team within E-commerce to shape the future of our digital platform.

Within this team, the Digital Product Manager (Easy-to-Buy) owns the end-to-end journey that enables customers to buy easily and with confidence.

YOUR TASKS

You will join this newly formed team, led by our Head of Product & Experience, working closely with UX Designers, the Webshop organization, and Product Owners in Business Technology, who own delivery and sprint execution.

Your Role

As Product Manager – Easy to Buy (Pre-Purchase & Purchase Experience & Fit), you own the end-to-end journey that enables customers to buy easily and with confidence. Your mission is to remove friction and reduce uncertainty, helping customers make the right product choice, especially when it comes to fit, sizing, and product understanding, and check out with ease.

You are responsible for the journey from product exploration to order confirmation, including product listing pages (PLPs), product detail pages (PDPs), product presentation, sizing & fit, cart, checkout, and payments.

You build on the discovery journeys created by Inspire to Buy by ensuring customers can confidently select, decide, and complete their purchase.

You lead product discovery, prioritization, and optimization, while Product Owners in Business Technology manage delivery execution. You remain closely involved to ensure customer impact, quality, and performance.

What You’ll Do

• Own the vision, roadmap, and priorities for the pre-purchase and conversion experience
• Optimize PLPs and PDPs to support decision-making and drive conversion
• Improve product presentation (imagery, descriptions, attributes, reviews) to reduce purchase hesitation
• Own sizing & fit as a key differentiator, including size guides, fit tools, and emerging solutions like AI recommendations or virtual try-on
• Reduce friction in cart and checkout flows, improving usability and minimizing drop-offs
• Optimize payment options and guest vs. logged-in experiences
• Drive conversion and performance through experimentation, CRO, analytics, and A/B testing
• Use customer insights and journey analysis to continuously improve the buying experience
• Partner closely with UX, E-commerce, Buying, Marketing, Engineering, and Product Owners
• Ensure a consistent and seamless buying experience across all digital channels
• Act as a product-led change agent, driving customer-centric and data-informed decisions

Success Metrics

• PDP & PLP Conversion Rate
• Add-to-Cart Rate
• Cart-to-Checkout Conversion
• Checkout Drop-Off Rate
• Payment Success Rate
• Average Order Value (AOV) & Units Per Transaction (UPT)
• Impact of Sizing & Fit solutions on conversion

What You Bring

• 7+ years of Product Management experience in e-commerce or customer-facing digital platforms
• Proven track record in conversion optimization and customer experience improvement
• Strong expertise in product discovery, experimentation, CRO, and analytics
• Deep understanding of customer decision-making in online shopping
• Experience with sizing, fit, or product experience optimization is a plus
• Strong stakeholder management and communication skills
• Experience working cross-functionally with UX, Engineering, Buying, Marketing, and Product Owners
• Experience with analytics and experimentation tools such as ContentSquare and Kameleoon is a plus
• A customer-first mindset combined with strong commercial focus

What we offer

• 25 days of annual leave, with the option to buy or sell up to 4 additional days
• Hybrid work model, combining office and remote working
• Possibility to work from abroad for up to 2 weeks per year
• An international work environment, working with teams across different countries
• Travel allowance to support commuting costs
• Access to the Hunkemöller Academy for professional development
• 25% employee discount on all Hunkemöller products