Employer Brand Program Manager, Events & Partnerships EMEA

Employer Brand Program Manager, Events & Partnerships, EMEA

As Employer Brand Program Manager, you will play a critical role in building and enhancing our talent brand in EMEA. This role offers the opportunity to drive impactful, high-visibility projects while working closely with senior leaders and key stakeholders to support the Employer Brand strategy.

In this role, you will be a key part of the Global Employer Brand team, which is part of Global Recruitment. As an Employer Brand Program Manager, you’ll take ownership of cross-functional initiatives that support the employer brand strategy and be responsible for events & partnerships. You will be well-versed in all aspects of event strategy, planning, and execution and will lead both in-person and virtual events that boost regional recruiting efforts and elevate our brand awareness across EMEA. This highly collaborative role requires strong partnerships across Recruitment, Leadership, HR, and Marketing teams to create events and content to support our employer brand priorities.

This role will be pivotal in building experiences that attract and engage the best talent to power Adyen’s growth. If you have a track record of delivering compelling and creative event experiences to drive awareness and generate pipelines, we'd love to meet you!

This is Adyen

Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice.

For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster.

What you'll do:

• Strategize, plan, and execute initiatives to level up our approach to employer brand events and partnerships in EMEA.
• Develop a clear, strategic roadmap with KPIs for recruiting events and activations that align with hiring pipeline goals and broader Employer Brand initiatives.
• Manage a robust events calendar of in-person and virtual events.
• Collaborate with internal stakeholders across the business to deliver event experiences that communicate and showcase our employer brand.
• Establish and nurture strong working relationships with internal stakeholders and external partners to drive success.
• Track, analyze, and report on metrics to evaluate the effectiveness and ROI of events and partnerships.
• Organize and coordinate all aspects of event execution, including set-up for both in-person and virtual formats.
• Deliver creative and engaging event experiences that drive talent pipeline generation, boost brand visibility, and foster retention.
• Contribute to content and campaign efforts and work cross-functionally with the Employer Brand team to support the overall strategy.

What you have:

• 5+ years of events marketing experience (experience in recruitment events is a plus).
• Strong track record of driving results and innovation with an eye for creative problem-solving.
• Experienced collaborator skilled at working with regional and global stakeholders to establish cohesive strategies, clear accountability for outcomes, and drive efficient, cross-functional execution.
• Experience partnering with Marketing and Recruitment teams to build pipelines by translating business objectives into tactical marketing events that influence and attract target audiences.
• You’re data-driven and can analyze and communicate ROI from events.
• You have excellent stakeholder management and communication skills.
• The ability to travel for collaboration and event facilitation as needed.
• Portuguese or Spanish language skills are a plus, but not required.

This role is based out of our Amsterdam office. We are an office-first company and value in-person collaboration; we do not offer remote-only roles.