Research Internship - Digital Marketing Transformation (Song)

Job Description

Do you get excited by questions like: How can brands stay relevant in a fast-changing digital world? Curious how organizations use data, technology and creativity to create better customer experiences? And are you looking for a thesis internship where you can combine academic research with real business impact? Then this might be the opportunity for you.

At Accenture Song, we help leading organizations transform the way they do marketing. From smarter personalization strategies to future-proof marketing operating models: we work at the intersection of strategy, data, technology and creativity to drive growth through relevance.

Internship Details

• Period: 4 – 6 months

• Start date: September 2026

Team

As a Research Intern, you’ll become part of our Marketing Advisory team within the Marketing capability. A team of strategists, thinkers and problem-solvers who help clients rethink and improve their marketing and customer experience capabilities.

You’ll work alongside experienced consultants, get exposure to real client challenges, and contribute to projects that shape the future of marketing. At the same time, your thesis remains your main priority and we’ll actively support you throughout the journey.

Daily Tasks

On a daily basis, depending on available projects, the following can be expected:

• Write your thesis, with support from experienced consultants in our team

• Research trends in digital marketing, customer experience and personalization

• [optional] Support maturity assessments and benchmarking analyses for clients

• [optional] Assist in developing insights that contribute to transformation strategies and roadmaps

• [optional] Help structure and analyze data to support decision-making

• [optional] Contribute to presentations, reports, and client deliverables

• Collaborate with cross-functional teams (strategy, data, technology) to explore innovative solutions

• Present your findings to internal stakeholders and the broader team

• [optional] Gain hands-on experience as a consultant within Accenture Song

Research

We support research topics that connect to the following domains, among others:

• Digital Marketing Transformation

• Customer Experience Strategy

• Personalization & Relevance at Scale

• Marketing Operating Models

• Data-Driven Decision Making

• AI in Marketing

• Customer Journey Optimization

• Marketing Technology & Innovation