Intern, Go-To-Market - Rookie Program 2026

Join the Under Armour Rookie Program Internship from 1 September 2026 to 30 June 2027 as an Intern, Go-To-Market.

The Rookie Program Internship is designed to give you the opportunity to learn, grow, and work on real business challenges. As a Rookie, you will be trusted with a strategic project that challenges you to think critically, collaborate cross-functionally, and create impact.

Purpose of Role

The Rookie Program

Do you have what it takes to make an impact?

We are looking for fearless students who are ready to take on a challenge.

What Will You Experience?

Throughout the internship, you will gain a holistic understanding of how a global sports brand operates, combining business exposure, structured learning, and real-world application:

• Strategic project ownership
• Go-To-Market, Commercial, Retail, and Sports exposure
• Mentorship and guidance by industry experts
• Cross-functional and international collaboration
• Development opportunities, workshops, and fun internal events

Beyond the Role: Community & Culture

At Under Armour, we believe your experience should go beyond your desk. As a Rookie, you will be part of a broader community and have opportunities to:

• Take part in UA Give Back Volunteer Days to support local community initiatives
• Participate in sporting and social events
• Engage with our Teammate Resource Groups
• Celebrate key milestones!

Are You The Next Rookie?

• Enrolled in a Dutch college or university (Bachelor’s or Master’s) for the full duration of the internship (September 2026 – June 2027)
• Hold EU citizenship, OR are a non-EU student studying in the Netherlands
• Internship is a mandatory part of your curriculum
• Humble and hungry, with a strong willingness to learn

As a Go-To-Market Rookie

You will support the execution of key Go-to-Market activities, including Summit planning, showroom and sell-in preparation, and cross-functional coordination, ensuring smooth delivery across multiple workstreams.

Your Impact

• Enables efficient execution of GTM tools, Summit planning, and showroom/sell-in readiness
• Ensures accuracy, organization, and timely delivery across deliverables
• Provides additional capacity for coordination, updates, and operational tasks
• Supports sample management and storage organization, ensuring product readiness
• Maintains content and tools across platforms, improving accessibility and consistency

Qualifications

• Strong organizational skills with the ability to manage multiple tasks and deadlines simultaneously
• High attention to detail and accuracy across data, tools, and coordination tasks
• Strong communication skills and ability to work cross-functionally with multiple stakeholders
• Proactive mindset with a willingness to take ownership and problem-solve
• Ability to manage and track timelines, deliverables, and project updates
• Interest in event planning, showroom execution, and commercial environments
• Strong Microsoft Excel and PowerPoint skills (data organization, trackers, presentations)
• Ability to work in a fast-paced environment and adapt to changing priorities

Benefits & Perks

• Under Armour Merchandise Discounts
• Human Performance Institute (Gym) on site at the office
• Health and Wellness allowance (50 euro net monthly) OR Classpass membership
• NS Business Card
• Paid time off
• Paid “UA Give Back” Volunteer Days: Work alongside your team to support initiatives in your local community