Growth Marketeer (Customer Base)

At Sendcloud, you’ll build scalable growth systems across the customer lifecycle using automation, experimentation, AI-assisted content creation, and data-driven insights.

You’ll work at the intersection of Growth, Customer Success, Product, and Operations to increase product adoption, expansion, and customer value — while reducing manual effort through smart enablement and AI-powered workflows.

🚀 This is what you tell people at parties

Sendcloud powers 30,000+ online retailers, marketplaces, and fulfillment companies, helping them ship smarter, grow faster, and get things done for their customers. The company is building a platform that solves shipping at scale, globally.

🧐 The Role

As Growth Marketeer (Customer Base), you own how Sendcloud’s 35,000+ existing customers adopt, expand, and grow with the company — designing the lifecycle systems, AI-assisted programs, and enablement assets that power scalable customer growth.

• Reporting to the VP Marketing / CMO, you sit at the intersection of Growth, Customer Success, Product, and Operations.
• Your mission is to drive product adoption, expansion, and customer value at scale by building lifecycle journeys, automated programs, and AI-powered workflows.
• You combine the mindset of a growth marketer with the operational thinking of an engineer — turning friction into leverage and repetitive work into reusable systems.

🎯 What you'll do

In this role, you’ll build the systems, programs, and assets that drive customer growth at scale.

• Design and optimise lifecycle journeys across activation, adoption, expansion, and loyalty
• Build AI-assisted lifecycle programs and automated onboarding flows that personalise communication at scale
• Develop scalable expansion plays that drive yearly plan adoption and upsell readiness
• Create scalable customer education and enablement — onboarding guides, interactive product education, webinars, academy modules, and AI-assisted assets
• Build reusable systems and assets that reduce repetitive work for CSMs and Support, partnering closely with Product, Growth, CS, and Operations to close lifecycle gaps
• Continuously analyse customer behaviour, adoption data, and engagement signals — using tooling, automation, AI, and experimentation to improve lifecycle performanc

✅ What you bring to the table

You’re likely a great fit if you bring a mix of growth marketing, systems thinking, and AI fluency — with the drive to own outcomes end-to-end.

Personally

• You think in systems, experiments, and scalable processes — combining creativity with operational thinking
• You thrive in fast-moving environments with ambiguity and autonomy, and are highly execution-oriented
• You are motivated by owning outcomes end-to-end, building leverage, and turning friction into reusable systems

Professionally

• 5+ years of experience in growth, lifecycle, or customer marketing within B2B SaaS — or equivalent demonstrable skills
• Hands-on with AI tools to improve content creation, automation, research, or campaign execution
• Native Dutch or French speaker, comfortable working in English — written and spoken
• Experience with lifecycle tooling, CRM automation, or customer engagement platforms (nice to have)

❤️ Our Values

• 💩 No bullshit: Big egos suck. Be open, honest and transparent. Share your mistakes openly and learn from them. Don’t just talk about problems, solve them.
• 🎯 Grow & win: Be highly curious, adaptable & proactive. Embrace discomfort and change. Keep an open mindset and learn from others. You invest in our growth, so we invest in yours.
• 🎠 Have fun: Work hard, laugh harder. Not everything has to be serious. Be yourself, especially if you’re the good kind of crazy. Sendcloud is an adventure, not a corporate maze, enjoy the ride.

🎉 Benefits

🧠 Brain Benefits €2,000 learning budget · Courses, certifications & conferences · Growth in an international team

🌴 Time Benefits 28 days of paid vacations per year · Extra day off on your birthday · Swap public holidays for meaningful ones

✈️ Sabbatical Benefits 4 weeks fully paid every 3 years

🏡 Home Benefits Flexible hybrid model (3+ days/week in office) · €500 home office budget

💪 Body Benefits Company gym · Free lunch every Monday · Fresh fruit · Barista coffee

🚌 Travel Benefits Monthly commuting allowance

🪑 Future Benefits Pension scheme · Employee discount programs

🐾 Vibe Benefits Dog-friendly office · After-hours drinks at the Sendcloud Bar