Market Activation Specialist Germany

Job Description:

Champion Petfoods EMEA is expanding and is looking for a Market Activation Specialist Germany to join the team in Amsterdam.

Champion Petfoods is an award-winning pet food maker with a reputation of trust spanning 40+ years. With its ORIJEN® and ACANA® brands, Champion is a key player in the global premium pet food industry.

The Regional Customer Marketing Specialist will lead the marketing conversations and support negotiations with key retailers to grow the Acana and Orijen brands through e-commerce and in-store channels, ensure excellence of execution, and track and manage KPIs. Revenue growth management will be key to accomplishing the role.

What will be your Key Responsibilities?

• Work alongside the Key Account Managers, Regional Sales Managers, Sales Directors, Digital and Category team to develop and execute joint business plans with key retailers across e-commerce and brick-and-mortar stores.
• Support Key Account Managers, Regional Sales Managers, and Sales Directors in customer performance analysis and revenue growth management.
• Liaise with the global and international teams in other regions to share best practices of marketing ideas and implementation across direct retail accounts, ensuring best practices are replicated wherever possible.
• Revenue growth management, setting KPIs, monitoring campaigns and activations, and measuring ROA and ROI.
• Act as point of contact for all needs related to marketing for retail direct accounts, such as asset creation, liaising with the global team on brand guidelines, briefing and managing agencies when necessary, and serving as point of contact for marketing teams and commercial teams within retail partners.
• Create shopper marketing insights for the region and add value through analytical and empirical insights gathered through collaboration with direct retail accounts.

What are we looking for?

• 3–5+ years of experience in Trade/Customer Marketing, Category Management, Sales, and/or Shopper Marketing with close collaboration with Sales.
• Fluent German, in addition to English.
• Experience in CPG or FMCG.
• Industry knowledge of depletions, sales, and retail data, with an in-depth understanding of online and retail marketing.
• This role is ideal for an ambitious, enthusiastic customer marketing manager with experience working with large international online and offline retailers.
• Strong shopper marketing experience and the ability to harness insights from data. Experience with Nielsen data, Kantar analytics, Aztec, or similar scan data providers is strongly valued; experience analyzing funnel and conversion rate for ecommerce sales, as well as analytics data to understand return on investment of on-site marketing campaigns, is essential.
• A positive can-do attitude, flexibility, the ability to deliver through complexity and change, and strong team-player qualities. The ability to work independently and a self-starter attitude are required to succeed in this role.
• Comfort working in a fast-paced environment and the ability to prioritize, understanding what is likely to deliver real impact.

What can you expect from Champion Petfoods?

• Enjoy the freedom to showcase your entrepreneurial spirit in a dynamic role.
• Join a team passionate about pet nutrition, guided by Champion Values and the Mars Five Principles.
• Be part of a purpose-driven company committed to building the world we want for tomorrow.
• Access world-class learning and development from day one, including Mars University.