Senior Product Manager – Advertising Insights

Turn advertising data into growth-driving insights

How do you make our advertisers successful?

By helping them understand why performance happens and helping them navigate the possibilities within our advertising ecosystem for further growth.

At bol, advertising is one of the fastest growing strategic business models and retail media is increasingly important for advertisers. With multiple advertising propositions such as Sponsored Products, Branded Shelves, Onsite & Offsite advertising and Social Advertising, advertisers need more than dashboards and metrics. They need clear, actionable insights to scale their businesses.

As Senior Product Manager – Advertising Insights, you will shape the future of how advertisers understand their performance across the full advertising funnel. You will transform reporting into true insight: for example, uncovering where conversions come from, which trends are ongoing and why, how audiences respond, and how different advertising propositions reinforce each other.

This is a high-impact role with direct advertiser impact within bol’s advertising ecosystem — where data, product strategy and advertiser and bol growth come together.

The biggest challenge

Today, the Ad Insights team is primarily focused on unified reporting, but the scope and size have outgrown the current set-up.

You’ll lead the transition from descriptive reporting to diagnostic and strategic insights for advertisers across:

• Sponsored Products
• Branded Shelves
• Onsite Advertising
• Offsite & Social Advertising
• Affiliate & Creator reporting (possible future expansion)

The challenge is not just scale — it’s sense-making from the perspective of advertisers.

Questions you will help answer include:

• Where do conversions really come from?
• Why do certain campaigns or audiences perform better?
• What is the impact of using different propositions to reach goals?
• What audience capabilities does bol offer, and how can advertisers leverage them to reach their goals?

You will define what great advertising insights mean at bol and turn that vision into a scalable product.

What you will do

You own the product vision, strategy and roadmap for advertising insights across propositions and channels.

You will:

• Define a compelling vision for advertiser insights that goes beyond dashboards and metrics
• Help advertisers move from reporting toward explanation and diagnosis, with a close connection between the reporting and advertiser recommendations team
• Build insight capabilities that answer both operational and strategic advertiser questions
• Connect performance insights across Sponsored Products, Branded Shelves, Onsite, Offsite and Social Advertising
• Develop audience-related insights: who is reached, how audiences behave, and how to activate them effectively
• Establish success metrics that show how insights help advertisers grow and scale
• Drive strong discovery, experimentation and data-informed decision-making
• Align stakeholders across product, marketing, advertising, analytics and commercial teams

You’ll co-lead a newly formed cross-functional team, including a lead engineer, product analyst, product designer and current and new engineers.

Together, you’ll raise the bar for insight-driven decision-making — both internally and for advertisers.

Why you can make a difference

You bring strategic depth, analytical strength and product leadership experience.

You:

• Have 5+ years of experience as a Product Manager, preferably in data-heavy, analytical or platform domains
• Are comfortable working at the intersection of data, analytics, product and business impact
• Can translate complex data and performance signals into clear narratives and product direction
• Know how to balance long-term vision with pragmatic, iterative delivery
• Are confident steering senior stakeholders and aligning diverse perspectives
• Enjoy elevating product management maturity in and beyond your team

Experience with AdTech, Retail Media, Marketing Analytics or B2B SaaS is a strong plus — but the ability to turn data into meaning is key.

3 reasons why this is (not) for you

Not for you if:

• Reporting-focused: You’re satisfied once dashboards are built and metrics are defined
• Feature deliverer: You optimize for output instead of advertiser learning and growth
• Silo operator: You prefer narrow scopes over cross-domain collaboration

For you if:

• Insight strategist: You’re energized by uncovering why things happen for advertisers and turning that into product value
• Systems thinker: You naturally connect channels, propositions and datasets into a coherent whole
• Ownership driven: You take full accountability for vision, outcomes and impact

Where you’ll work

You’ll join bol’s Marketing & Advertising domain within the Ease product group. This group focuses on making growth through bol easy for advertisers, affiliates and creators. You will work closely with teams responsible for Campaign Creation, Reporting, Advertiser Advice and Affiliate & Creators.

Bol is a product-led organization where autonomy, ownership and impact matter. You’ll work in a hybrid setting, collaborating from the Utrecht office while maintaining flexibility.

Perks

Bonus

The bonus is calculated at the end of the year and the year always ends with a fun party.

The culture and the office

Colleagues work hard to make the daily lives of customers easier and more fun, in an inspiring and creative environment.

The extras

To start your bol journey off right, you’ll receive a welcome package, a laptop, and a noise-cancelling headset.