CRM Marketeer

Als CRM Marketeer duik je diep in gastdata en breng je inzichten tot leven. Je doet meer dan targeten – je maakt verbinding. Jouw doel? Elke boodschap laten voelen alsof die speciaal voor de ontvanger is gemaakt.

Je werkt in een dynamische omgeving waar marketing, data en creativiteit samenkomen. En je helpt ons ervaringen te creëren die gasten onthouden – en waarvoor ze terugkomen.

Over de baan

Your mission is to turn guest data into meaningful marketing actions. You’ll focus on targeting, segmentation, creation and data health.

Here’s what your day-to-day might look like:

• Analyze guest data – from demographics to behavior and purchase history
• Spot patterns and trends to guide smarter marketing decisions
• Create meaningful audience segments based on guest needs and behavior
• Use data to launch targeted campaigns with the right message, channel and timing
• Keep our guest database clean and accurate (remove duplicates, update records)
• Make sure all your work respects data privacy and complies with regulations
• Update and maintain data connections in our esp platform (Salesforce Marketing Cloud)
• Create dynamic, agile and curated templates for marking activities and co-ordinate and execute deployment
• Provide experiment recommendations, using data as an indicator for success measures and analyse results.

Stay curious: keep learning about new tools, tech and trends in audience marketing.

Wie je bent

You combine sharp data skills with real marketing instinct. You enjoy turning complexity into clarity – and you’re not afraid to experiment. You bring:

• A university degree and ~5 years of working experience in e-commerce, ideally in hospitality/travel
• At least 3 years in a similar role at a larger organization
• Experience with audience segmentation and targeting
• Skills in domain-specific languages such as SQL and scripting within Salesforce Marketing Cloud (AMPscript, SSJS), plus basic HTML
• A strong sense of data ethics and privacy compliance
• A proactive mindset and a drive to stay ahead of trends
• Bonus: a portfolio or case study that shows your impact in previous campaigns

Wat we je bieden

Together, we go all out to offer the best to our guests and colleagues. If you join us, your efforts will be rewarded with:

• An annual contract with a trial period of one month, whereby we would of course ultimately be happy to employ you permanently.
• A bonus scheme.
• 27 days' holiday for a full-time working week with the option to purchase 10 additional days off.
• Flexible working hours and the possibility of (partly) working from home.
• Working from home allowance of €2,40 per home working day.
• A travel allowance in accordance with the Landal travel allowance scheme based on €0,23 cents per km. If you decide to travel by public transport, your travel costs will be 100% reimbursed.
• Training and education options.
• Participation in the Recreation pension fund. The standard retirement date in this scheme is 67 years. The premium for this old-age pension is 21.8% of the pension basis, with Landal and you each paying half.
• Possibility of paid additional maternity and parental leave.
• Various group insurance policies, including free continuous travel insurance for you and your family.
• A favorable staff booking scheme.

* A full-time employment contract at Landal has a 38-hour working week, which is equivalent to a 5-day working week. If you have a part-time employment contract, your salary and vacation days are calculated pro rata.