Internship: Marketing & Communication: Translating technical updates into clear business communication

This internship focuses on translating technical updates into clear, consistent business communication within Vanderlande’s Technology department.

Internship: Marketing & Communication: Translating technical updates into clear business communication

Description of assignment

What is the issue?
Within the Technology department, technical releases (such as system updates, improvements, or new functionalities) are delivered on a regular basis. While these releases are technically correct, the way they are communicated is often complex, inconsistent, and difficult to understand for non-technical users.

Why does this issue occur?
Technical release information is mainly created by engineers and project teams, each using their own structure, terminology, and level of detail. There is no standard format or clear guideline for how technical information should be translated into user-friendly communication. In addition, there is limited use of tools or templates that support efficient and repeatable communication.

What is the impact of the issue?
As a result, internal and external stakeholders may misunderstand the content or impact of technical releases. This leads to additional questions, extra coordination effort, slower adoption of new solutions, and reduced transparency. Valuable technical knowledge is not fully utilized because it is not communicated clearly.

Research question (summary)
How can technical release information be structured and simplified so that it becomes clear, consistent, and easy to use for different target audiences?

Department description

The Technology department is responsible for developing and implementing technical solutions that support the organization’s products and processes. This includes working on innovations, system improvements, and the transition from development to operational use.

The department works closely with other teams such as Operations, IT, Supply Chain, and Commercial departments. Technology plays a key role in connecting innovation with daily business activities.

The student will work in a R&D environment and collaborate with engineers, project leads, and other stakeholders. The assignment allows the student to work independently, while regularly aligning with the Technology team for feedback and guidance.

Tasks/responsibilities

• Review and analyze existing technical release documents
• Identify communication challenges from a user perspective
• Develop a clear and consistent structure for technical releases
• Rewrite technical information into user-friendly language
• Create example templates or communication formats
• Explore basic opportunities for standardization or automation
• Present findings and recommendations to stakeholders

Your profile

• Strong written and verbal communication skills
• Interest in technology and willingness to work with technical content
• Ability to translate complex information into clear and understandable messages
• Experience with tools such as Microsoft Word, PowerPoint, SharePoint, or similar platforms
• Basic knowledge of content structuring, UX writing, or communication design is an advantage
• *Mandatory enrolment to a Dutch Education System & resident of The Netherlands

internship@vanderlande.com