Media & Growth Specialist

Drive growth through flawless media execution. Plan, activate, and optimize data-driven campaigns that deliver performance while supporting Decathlon’s sustainability ambitions.

At Decathlon, we believe sport should be accessible to everyone in a sustainable way. As Media & Growth Specialist, you are responsible for the operational planning, execution, monitoring, and optimization of media campaigns.

You ensure high-quality activation, reliable data, and strong performance while contributing to continuous improvement across the Growth & Media ecosystem. You work closely with local and international teams to turn strategy into measurable growth.

Your responsibilities

1) Build and activate media campaigns

• Plan, set up, and activate media campaigns within defined scopes and processes

• Verify technical activation, tracking, targeting, creatives, and campaign settings

• Manage daily budget pacing in line with overall objectives

• Coordinate execution with local and cross-functional teams

• Apply global processes and guidelines, adapting them when local needs require

2) Monitor performance & optimize execution

• Track and analyze campaign performance (CPC, CPM, CPV, reach, frequency, engagement)

• Implement operational optimizations such as creative rotation, targeting, and dayparting

• Ensure consistency and reliability of raw data used for reporting

• Propose and execute budget reallocations to maximize performance

3) Drive execution efficiency & operational excellence

• Act as an operational point of contact within the Media & Growth network

• Improve and standardize activation processes across countries and teams

• Escalate structured performance alerts and operational insights to key stakeholders

• Build and maintain automated dashboards and performance tools

• Implement testing protocols and translate insights into action

4) Continuous improvement & growth contribution

• Lead standardized testing frameworks to continuously improve campaign efficiency

• Co-build new templates, processes, and tools with Growth Strategists

• Actively contribute to tool evolution, automation, and BI integration

• Share best practices and drive concrete process improvements across the network

5) Your impact & results

• Channel performance metrics (CPC, CPM, CPV, etc.)

• Reach, frequency, and customer engagement

• Incremental traffic and GMV

• Contribution of marketing to sustainability objectives

• Data quality and execution consistency

Who are you?

• Experience in media, growth, or digital campaign management (level dependent: 0–2 years)

• Strong analytical and data-driven mindset

• Ability to manage multiple campaigns and priorities simultaneously

• Structured, detail-oriented, and performance-focused

• Comfortable working in a cross-functional and international environment

• Bachelor’s or Master's degree in Marketing, Communications, or related field