Global Product Strategy Manager (m/f/d)

We are looking for a strategic, market-driven, and commercially minded Global Product Strategy Manager to shape the success of our new products and platforms from concept to global ramp-up.

This role owns the upstream and strategic side of the product lifecycle, from defining compelling value propositions to orchestrating world-class global product introductions and unlocking new business opportunities. You will bridge technology and market needs, ensuring our innovations are positioned, launched, and scaled successfully across regions.

Job Description

What You Will Do

Define the Product Story & Value Proposition

• Translate industry pain points and customer needs into a clear, differentiated value proposition
• Turn technical advantages into powerful, credible, and relevant messaging
• Build a strategic messaging platform that resonates globally and stands out from competitors
• Ensure consistency in product positioning across all regions and channels

Develop the Global Marketing Strategy

• Define the long-term marketing direction for new products and platforms
• Identify target audiences and priority markets
• Create positioning and pricing strategies that deliver sustainable competitive advantage
• Develop global marketing assets that ensure consistent brand representation worldwide
• Focus on strategic market success, not short-term tactical campaign

Lead Global New Product Introduction (NPI)

• Design and execute the global market introduction strategy
• Develop launch assets aligned with regional needs while ensuring global consistency
• Chair the Customer Involvement Program (CIP) and steer early placements for commercial success
• Guide and support regional headquarters (RSHQs) during the first 6 months (M6) of introduction
• Ensure coordinated global rollouts and strong early adoption

Drive New Business Development

• Investigate and develop value proposition for new verticals and adjacent markets
• Identify and develop new industrial and non-traditional use cases
• Evolve messaging as market opportunities grow
• Manage key industry stakeholders and strategic partners
• Support proliferation strategies once regions become self-sufficient

Represent the Business & Drive Thought Leadership

• Act as a global ambassador during product release phases
• Represent the company at key industry events
• Build and maintain relationships with industry influencers and stakeholders
• Position our products as technology leaders in the market

Develop Market & Competitive Insights

• Generate and structure insights across: Markets & industry trends; Customers & buyers; Competitive landscape
• Transform insights into actionable strategic recommendations

What Success Looks Like

• A clearly differentiated product story that wins in the market
• Seamless, globally aligned product launches
• Strong early commercial traction (CIP & M6 milestones)
• Validated value proposition for new verticals and adjacent markets
• Unified global positioning across regions

What We’re Looking For

• Academical level of thinking with 8-10 years of experience
• Strong strategic marketing and product positioning expertise
• Experience in global product launches and market introduction
• Ability to translate technical innovation into compelling market messaging
• Strong stakeholder management and cross-functional leadership skills
• Commercial mindset with the ability to identify growth opportunities
• Confidence representing products at industry events
• Analytical thinking combined with creative positioning capability
• International experience preferred
• Willingness to travel

What we offer

• A challenging, interesting and responsible job in a future-oriented and international workplace, with the social benefits of a large company.
• A working environment in which you can contribute your experience and personality
• An attractive salary, a flexible working time model and other social benefits of a large company, such as a company pension scheme and work-life balance
• 30 days vacation
• Bicycle leasing
• Discounted local transport ticket
• Individual development prospects and further training opportunities
• A team that is looking forward to your reinforcement

About Canon Production Printing

We develop and manufacture high-tech printing products and workflow software for the commercial printing market as part of Canon, a global leader in imaging technologies. With around 3,300 employees across three continents and our headquarters in Venlo, the Netherlands, we innovate to create high-quality solutions that add color to the world. Guided by the philosophy of

Kyosei

—living and working together for the common good—our culture is built on openness, collegiality, trust and stability. We empower our people to grow, take initiative, and make an impact.

With our company values collaboration, innovation and ownership, we strive to bring out the best in each other, expand boundaries and feel empowered to take ownership of our work.

Korbinian Huber: korbinian.huber@cpp.canon