E-commerce Head of Product & Experience

At Hunkemöller, we are building a digital experience where every woman can discover her perfect fit, choose with confidence, and return because she feels understood. As we transform into a customer- and product-led organization, the Head of Product & Experience plays a key role in shaping our digital platform.

Your tasks

You will build and lead the Product & Experience team, combining Product Managers and UX Designers, working closely with the Webshop team and Business Technology (IT). Together, you ensure the e-commerce platform delivers seamless, customer-centric experiences that drive conversion, revenue, and loyalty.

Your Role

As Head of Product & Experience, you define the product vision, strategy, and priorities across digital platforms. Using our Digital North Star and customer insights, you focus the organization on the right problems and turn them into impactful product and experience initiatives.

You lead and empower the Product & Experience team, setting standards for discovery, experimentation, and experience quality. While Product Owners manage delivery, you work through your team to safeguard vision, ensure quality, and maximize business impact.

A key part of your role is building this new team, establishing ways of working, clarifying roles, and embedding a customer-centric, product-led mindset. You also influence and convince senior stakeholders (incl. the Board) on strategy, investment priorities, and the digital roadmap.

What You’ll Do

• Define and own the digital product vision and priorities with your team
• Translate insights, goals, and operational needs into high-impact initiatives with Product Managers
• Lead product and experience discovery, research, and validation with your team
• Connect customer problems to measurable business outcomes
• Drive optimization through experimentation, CRO, and A/B testing
• Embed customer-centric, product-led ways of working across E-commerce
• Partner with Business Technology, Webshop team, Marketing, and Merchandising to ensure coherent end-to-end journeys
• Set standards for UX quality, design systems, and brand-aligned experiences
• Build, mentor, and grow the team, fostering a collaborative, high-performing culture
• Influence senior stakeholders (incl. Board) on strategy and roadmap

How Success Is Measured

• Conversion, add-to-cart, and checkout completion
• Average Order Value and Units per Transaction
• Customer satisfaction (CSAT / NPS)
• CLV & retention
• Experimentation impact and measurable outcomes
• Team growth, collaboration, and adoption of product-led ways of working
• Board and stakeholder alignment on strategy and roadmap

What You Bring

• 10+ years in digital product leadership within large international e-commerce or consumer-facing platforms (min. of 100 m EUR of demand sales)
• Proven ability to define strategy and priorities from customer insight, data, and business value
• Strong experience in product discovery, UX, experimentation, CRO, and analytics
• Demonstrated ability to lead, mentor, and grow Product Managers and UX Designers
• Experience in building teams and establishing ways of working
• Track record of influencing senior leadership and the Board
• Strong collaboration skills across UX, Engineering, Product Owners, and stakeholders
• Excellent communication and influencing skills to align business, tech, and design around product vision
• Passion for creating customer-centric digital experiences that deliver measurable impact

We offer you

Hybrid work

Benefit from the flexibility of working from home, ensuring you can maintain productivity from anywhere. We have a 60:40 policy based on your working hours.

Buy & sell days

Every year in April, you will be eligible to buy or sell additional vacation days.

Hunkemoller Academy

Continuous learning opportunities and professional growth are supported through various training programs and workshops.

25 holidays

You will get 25 holidays per annum, based on a fulltime role.

25-55% staff discount

Our products are much loved with our employees. As part of the brand, you will receive a discount of 25% on all Hunkemoller products. On some Mondays we have an additional sale on our newest collections. On top of the 25% discount, you will receive an additional 25 - 35% discount.

Work from abroad

Get the opportunity to work from abroad for up to 2 weeks!