Campaign Manager Advertising – EMEA | Display Advertising / Travel Media

Role Description

The Campaign Manager Advertising will play a critical role in overseeing the successful execution of digital advertising campaigns across EMEA. This role involves collaborating closely with the internal Sales and Product teams, overseeing Ad Operation to ensure seamless campaign execution and client success. The ideal candidate will have experience in digital media, campaign management, and client relations, as well as the ability to work cross-functionally to support the growth of our advertising solutions. The role will report into the Manager Client Success and Ad Operations based in Amsterdam.

Key Responsibilities and Duties:

• Campaign Management & Coordination: Oversee the full lifecycle of digital advertising campaigns, from initial planning to post-campaign reporting. Ensure that all campaigns are delivered on time, meet client expectations, and adhere to Booking.com’s quality standards. Work with clients and internal teams to ensure a smooth execution process.

• Technical Implementation: Manage the technical implementation of third-party creative assets and rich media, ensuring that campaigns are properly set up in tools like Google Ad Manager (GAM). Collaborate with the Ad Operations team to resolve any creative challenges and maintain accurate ad trafficking and QA processes.

• Client Relations: Serve as the primary point of contact for clients and agencies, providing ongoing support and communication throughout the campaign lifecycle. Work closely with clients to understand their objectives, address any concerns, and recommend optimization strategies to enhance campaign performance.

• Reporting & Performance Tracking: Generate monthly and post-campaign reports, applying first-party and third-party data sources to analyze campaign performance. Present insights and recommendations to clients, demonstrating the impact and value of Booking.com’s advertising solutions.

• Collaboration & Process Improvement: Collaborate with cross-functional teams including Product, Marketing, and Sales to ensure the successful delivery of campaigns. Work closely with internal stakeholders to improve workflows, streamline processes, and enhance the overall client experience.

• Inventory & Revenue Management: Monitor and manage the reservation of inventory for digital advertising campaigns, ensuring that forecasts are accurate and inventory is available. Proactively find opportunities for upselling or cross-selling additional media products.

• Creative & Custom Solutions Support: Facilitate the creative development process for client campaigns, coordinating with design and content teams to ensure that all creative assets align with Booking.com’s specifications. Assist in the development of custom sponsorships, landing pages, and promotions to meet client needs.

• CRM & Billing: Maintain accurate records of campaigns, including insertion orders, billing information, and proof of performance documentation. Use CRM tools to manage client accounts and provide transparency to the management team.

Qualifications & Skills:

• 2–5 years of experience in digital media, with a focus on campaign management, ad trafficking, and client interaction. Previous experience with Google Ad Manager 360 or a similar tool is essential; familiarity with DV360 or other DSPs is a plus.

• Analytical & Technical Skills: Proficiency in media math and data analysis to monitor campaign performance, troubleshoot discrepancies, and recommend optimization strategies. Knowledge of third-party ad servers and verification tools such as CM360 and DoubleVerify is beneficial.

• Strong Communicator: Excellent communication skills, both written and verbal, with the ability to present complex information to clients and internal stakeholders. Proven experience in building and maintaining client relationships is key.

• Collaboration & Teamwork: A great teammate who thrives in a collaborative environment. Ability to work cross-functionally with internal teams to ensure campaign success and improve operational processes.

• Organized & Detail-Oriented: Strong multitasking abilities and attention to detail. Comfortable managing multiple campaigns simultaneously and ensuring all deadlines are met.

• Tech-Savvy: Proficient in Excel, with familiarity in HTML, JavaScript, Jira, Confluence, Tableau, or Photoshop being beneficial. Comfortable working with CRM systems and reporting tools.

• Travel Requirements: Some travel may be required for client meetings, industry events, and conferences within the EMEA region.

• Languages: Fluency in multiple EMEA-based languages is a plus.