Global Brand & Campaign Lead

We are seeking a highly strategic and commercially minded Brand & Campaign Lead to own and drive our global and Dutch brand and campaign strategy. This senior role blends brand leadership, integrated campaign management, and multi-market coordination to deliver clear, measurable business impact. You will guide country teams, optimize budgets, and ensure that all marketing activities—from proposition development to execution—are strategically aligned and insight-driven.

JOUW TAKEN

Key Responsibilities

Brand & Campaign Leadership

• Own and execute the Global and NL brand and campaign strategy, ensuring a consistent, high-quality brand experience across all markets.
• Lead the development of value propositions that resonate with priority audiences and strengthen brand preference.
• Translate brand strategy into integrated campaign plans across markets, channels, and touchpoints.

Country Marketing Plans & Budget Ownership

• Lead and support country marketing managers in developing annual country marketing plans, ensuring local relevance and global consistency.
• Influence the cross-country brand and campaign budget, partnering with internal teams to allocate resources effectively and maximize ROI.
• Monitor, challenge, and elevate country plans to ensure strategic alignment, brand coherence, and commercial effectiveness.

Performance, Insights & Optimization

• Leverage data, insights, and campaign analytics to refine strategy and optimize execution across creative, media, and channels.
• Partner closely with the Global Media Team and performance teams to align brand strategy with media effectiveness and market learnings.
• Continuously improve campaign frameworks and go-to-market processes using evidence-based insights.

Stakeholder Leadership & Collaboration

• Act as the key liaison between marketing leadership, creative agencies, media partners, and senior stakeholders.
• Ensure campaigns are delivered on time, on brand, and aligned with commercial goals.
• Influence and guide decision-making across the organization.

Team Leadership

• Coach and mentor country marketing managers and brand team members, building capability in proposition development, campaign planning, and measurement.
• Foster a culture of insight-driven decision making, encouraging teams to combine creativity with accountability.

Key Impact

• Unify brand, country, and campaign efforts globally to deliver measurable brand preference and market share growth.
• Strengthen the link between brand strategy, commercial performance, and media investment.
• Elevate the quality and effectiveness of marketing plans across countries, ensuring budgets are spent smartly and efficiently.
• Drive global consistency while enabling local teams to execute with relevance and impact.

Requirements:

• 8–10+ years of experience in brand, campaign, and multi-market marketing leadership, ideally within an international or matrixed environment.
• Proven track record in developing integrated brand strategies and delivering effective, insight-led campaigns that drive growth.
• Strong commercial and analytical mindset, able to translate data and performance insights into strategic recommendations.
• Experience influencing and optimizing multi-country marketing budgets, ensuring efficient, ROI-driven investments.
• Demonstrated success in leading and coaching country marketing teams and elevating local marketing plans.
• Exceptional stakeholder management skills, with the ability to influence senior leaders and collaborate across media, creative, and performance teams.
• Excellent communication skills in English; additional languages are a plus.
• Hands-on mentality: comfortable rolling up sleeves.

We strive to create an environment where innovation, collaboration, and purpose thrive. Potential colleagues should join us because they see the opportunity to make a meaningful impact and believe in our commitment to growth, inclusion, and excellence. As we undergo an exciting transformation as a brand, we are redefining how we connect with our customers and our people, shaping a future full of opportunity and shared success.

We strive to create an environment where innovation, collaboration, and purpose thrive. Potential colleagues should join us because they see the opportunity to make a meaningful impact and believe in our commitment to growth, inclusion, and excellence. As we undergo an exciting transformation as a brand, we are redefining how we connect with our customers and our people, shaping a future full of opportunity and shared success.

Brian Grevy Chief Executive Officer