Performance Marketing Manager

About Mixpanel

Mixpanel is an event analytics platform for builders who need answers from their data at their fingertips—no SQL required. When everyone in the organization can see and learn from the impact of their work on product, marketing, and company revenue metrics, they are poised to make better decisions.

Over 9,000 paid customers, including companies like Netflix, Pinterest, Sweetgreen, and Samsara, use Mixpanel to understand their customers and measure progress. Our commitment is to provide the most comprehensive and reliable analytics platform accessible and trusted by all.

About the Mixpanel Marketing Team

As part of Mixpanel’s Marketing organization, the Revenue Marketing team drives pipeline growth by generating, capturing, and accelerating demand across digital channels worldwide. We partner closely with the Regional Marketing Teams, PMM, and Web to bring Mixpanel’s story to life and convert audience engagement into measurable business impact.

About the Role

Mixpanel’s Revenue Marketing team is seeking a Performance Marketing Manager to oversee our global paid media and nurture strategy, building a predictable, data-driven engine for pipeline generation.

You’ll lead our paid media program (with agency support), develop and manage inbound nurture campaigns, and continually optimize the journey from Handraiser → MQL → Stage 1 Opportunity (S1).

The ideal candidate has experience in B2B SaaS and product-led growth (PLG) environments, enjoys blending data with creativity, and thrives in driving measurable results across acquisition and conversion.

Responsibilities

Paid Media & Performance

• Collaborating with the Regional Marketing Leaders, manage Mixpanel’s global paid media spend across Google, LinkedIn, Meta, and emerging channels.
• Manage our paid media agency to scale performance efficiently and drive qualified inbound demand with a focus on cost per opportunity
• Optimize campaigns and landing pages for conversion, continuously testing new creative, messaging, and audience strategies.

Nurture & Conversion

• Develop and run inbound nurture email & retargeting programs that engage, educate, and convert handraisers into MQLs and S1 opportunities.
• Partner with Marketing Ops, AI SDR, and SDR teams to align nurture journeys, scoring, and handoffs for optimal conversion performance.
• Improve Handraiser → MQL → S1 CVR as a key performance metric.

Analytics & Optimization

• Collaborate with the marketing analytics team to define performance metrics, dashboards, and insights that inform budget allocation and campaign optimization.
• Run A/B and multivariate tests across paid and email channels to improve funnel performance and engagement.
• Report on spend, ROI, conversion rates, and pipeline impact to key stakeholders.

Collaboration & Enablement

• Work cross-functionally with regional marketing leads, content, and web teams to localize messaging and ensure global campaign alignment.

We're Looking For Someone Who Has

• 5+ years B2B Digital marketing experience, including hands-on paid media and email campaign execution.
• Experience managing contractors and agencies to deliver against performance goals.
• Proven success in building and optimizing nurture programs that convert inbound leads into a pipeline.
• Deep understanding of paid media platforms (Google Ads, LinkedIn Campaign Manager, Meta, etc.).
• Familiarity with marketing automation, CRM and BI, and CMS / Design tools (HubSpot, Salesforce, Looker, Framer etc.).
• Data-driven mindset with strong analytical and reporting skills.
• Ability to thrive in a fast-paced, global environment.

Bonus Points For

• Experience in hybrid PLG/enterprise GTM models.
• Familiarity with experimentation frameworks and CRO.
• Passion for using AI tools to optimize media buying or email personalization.

Compensation

The amount listed below is the total target cash compensation (TTCC) and includes base compensation and variable compensation in the form of either a company bonus or commissions. Variable compensation type is determined by your role and level. In addition to the cash compensation provided, this position is also eligible for equity consideration and other benefits including medical, vision, and dental insurance coverage.

Mixpanel Compensation Range

$134,500 - $164,500 USD

Benefits and Perks

• Comprehensive Medical, Vision, and Dental Care
• Mental Wellness Benefit
• Generous Vacation Policy & Additional Company Holidays
• Enhanced Parental Leave
• Volunteer Time Off
• Additional US Benefits: Pre-Tax Benefits including 401(K), Wellness Benefit, Holiday Break

*please note that benefits and perks for contract positions will vary*

Culture Values

• Make Bold Bets: We choose courageous action over comfortable progress.
• Innovate with Insight: We tackle decisions with rigor and judgment - combining data, experience and collective wisdom to drive powerful outcomes.
• One Team: We collaborate across boundaries to achieve far greater impact than any of us could accomplish alone.
• Candor with Connection: We build meaningful relationships that enable honest feedback and direct conversations.
• Champion the Customer: We seek to deeply understand our customers’ needs, ensuring their success is our north star.
• Powerful Simplicity: We find elegant solutions to complex problems, making sophisticated things accessible.

Why choose Mixpanel?

We’re a leader in analytics with over 9,000 customers and $277M raised from prominent investors: like Andreessen-Horowitz, Sequoia, YC, and, most recently, Bain Capital. Mixpanel’s pioneering event-based data analytics platform offers a powerful yet simple solution for companies to understand user behaviors and easily track overarching company success metrics. Our accomplished teams continuously facilitate our expansion by tackling the ever-evolving challenges tied to scaling, reliability, design, and service. Choosing to work at Mixpanel means you’ll be helping the world’s most innovative companies learn from their data so they can make better decisions.