Marketplaces Performance Marketing Specialist

ABOUT THE BRAND

At Karl Lagerfeld, we are driven by Karl’s mantra: “Embrace the present and invent the future.”

Always contemporary and forward-looking, the House of KARL LAGERFELD shares the creative vision and design aesthetic of its iconic founder, Karl Lagerfeld. We are the only fashion house that carries Karl’s name on its door and we strive to live up to this responsibility in everything we do, every day, with the utmost joy and passion.

Our headquarters in Paris and in Amsterdam are home to a highly diverse and driven team of KARL family members that hail from over 50 countries. Together, we aim to create meaningful stories and product concepts that connect to Karl’s world and iconic attributes.

Women’s & Men’s ready-to-wear, bags, small leather goods, swimwear and underwear are managed directly from our Amsterdam headquarters, while other categories, including footwear, fragrances, eyewear and more, are developed with best-in-class licensing partners.

We connect with our consumers on multiple levels, ensuring that our online and offline approach goes hand in hand. We thrive to maximize consumer engagement via more than 200 KL stores worldwide, our premium wholesale partners, and our strong digital footprint, spearheaded by our KARL.COM flagship store, which reaches 96 countries. Our digital channels currently represent more than 30% of our overall full-price business.

We are a dynamic, fast-growing and inclusive company built on professionalism and strong values. At KARL LAGERFELD we’re committed to working toward the highest standards of sustainability and integrity across all areas of our business. In 2019, KARL LAGERFELD joined as a founding member of the Fashion Pact, a global sustainability initiative seeking to transform the fashion industry through objectives in three areas: climate, biodiversity and ocean protection.

Position summary

The Marketplace Performance Ads Specialist manages and optimizes paid advertising campaigns across partners such as Zalando, About You, Farfetch, Breuninger, and Amazon. The role focuses on performance-led Sponsored Product, Sponsored Brand, and Display ads to maximize ROI, while working closely with Marketplace, E-commerce, and Merchandising teams to align campaigns with trading priorities, stock levels, and seasonal plans.

Key Responsibilities

• Performance Ads Management
• Plan, launch, and manage paid campaigns across key marketplaces (Amazon, Zalando, About You, Farfetch, Breuninger)
• Own daily ad operations: keywords, targeting, budgets, bids, and campaign structure
• Optimize campaigns for ROAS, ACOS, CPC, CTR, conversion, ranking, and visibility
• Continuously improve performance via A/B testing, automation, and advanced optimizations
• Align campaigns with full-funnel objectives, seasonal priorities, and commercial goals
• Stay updated on best practices, new ad formats, and platform developments
• Data & Analytics
• Build dashboards and reports to track campaign performance against KPIs
• Maintain and refine a harmonized ROAS model across marketplaces
• Analyze data to deliver actionable insights and improve profitability
• Monitor competition, pricing, rankings, keyword trends, and platform updates
• Lead weekly performance updates and provide clear channel insights
• Forecast ad spend, revenue impact, and expected ROI
• Cross-Functional Collaboration
• Act as primary contact for marketplace marketing and ads teams
• Align campaigns with stock, promotions, pricing, and product launches alongside Marketplace and Merchandising teams
• Coordinate with Product/Stock and Demand Planning to ensure ads match availability and margins
• Collaborate with Retail Brand Marketing to integrate ads into full-funnel brand campaigns

Profile

• 3+ years managing paid ads (PPC/Sponsored Products) on marketplaces or similar platforms (Amazon, Zalando, Google Ads, Retail Media); agency experience a plus
• Proven track record optimizing campaigns for ROAS/ACOS and scaling profitable performance marketing
• Strong analytical skills with experience handling large data sets and BI/reporting tools
• Advanced Excel/Sheets skills (pivot tables, XLOOKUP, index/match, formulas)
• Bachelor’s or Master’s in Business, Marketing, Analytics, Economics, or related field
• Excellent verbal and written English communication skills
• NOTE – Interview process might only start the first week of January.

Why #TEAMKARL?

• Learning and development courses/training
• Opportunity to make an impact
• Remote working arrangements
• Relocation allowance
• Bonus holidays
• Working in the heart of Amsterdam
• Brand discounts
• And exclusive sample sales only for #TEAMKARL

JOIN #TEAMKARL

The collective vision of KARL LAGERFELD is to be the most connected global designer brand, inspiring consumers through luxury collections and immersing them in the World of KARL. If you are interested in joining #TEAMKARL, we invite you to submit your application today.