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Lead Expert - Digital Customer Journey (Marketing)

Posted 10 Dec 2025
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Work experience
4 to 10 years
Full-time / part-time
Full-time
Job function
Degree level
Required language
English (Fluent)

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As a Lead Expert in Marketing, you will shape and optimize digital customer journeys across marketing touchpoints as a functional expert. You’ll work in product squads covering content management, campaign automation, and performance tracking, helping stakeholders deliver customer-centric, scalable digital experiences.

Your key responsibilities

  • Co-lead marketing-related squads (website, marketing automation, personalization) with the Product Manager and Tech Lead.
  • Translate business needs into digital solutions; write clear user stories and acceptance criteria.
  • Support content operations, campaign enablement, and performance analysis.
  • Advocate for continuous testing, optimization, and agile delivery.
  • Collaborate across channels and platforms to ensure a cohesive end-to-end journey.
  • Maintain a high bar for consent, privacy, accessibility, and brand standards.

We offer

  • Work in very close proximity to our business in a global and intercultural environment.
  • Progress to life. By being in the D&T department you will shape the future through digital and innovative solutions.
  • High challenging career and big opportunities.
  • A flexible work environment that empowers people to take accountability for their work and own the outcome.
  • An eagerness to be one team and learn from each other to bring progress to life and create a better future.

You bring

  • 4+ years in digital marketing, MarTech, or campaign operations.
  • Exposure to CMS, marketing automation (e.g., Marketo), or personalization platforms.
  • Strong communication and stakeholder engagement; collaborative mindset.
  • Experience working in agile teams or product squads.
  • Familiarity with analytics, dashboards, and experimentation.
  • Excellent communication; fluent English (additional EU languages a plus).

About dsm-firmenich

At dsm-firmenich, we don’t just meet expectations – we go beyond them. Join our global team powered by science, creativity, and a shared purpose: to bring progress to life. From elevating health to making fortified food and sustainable skincare, the impact of your work here will be felt by millions – every single day. Whether it’s fragrance that helps you focus, alternative meat that’s better for the planet, or reducing sugar without losing flavor, this is where you help shape the future of nutrition, health, and beauty for everyone, everywhere.

And while you’re making a difference, we’ll make sure you’re growing too. With learning that never stops, a culture that lifts you up and the freedom to move across businesses, teams, and borders. Your voice matters here. And your ideas? They’re essential to our future. Because real progress only happens when we go beyond, together.

Go beyond what you thought possible
Ready to turn what if into what’s next? At dsm-firmenich, we innovate at the intersection of health, nutrition, and beauty using science and creativity to improve lives and protect the planet.
You’ll find us in your daily life: supplements tailored to you, plant-based foods you crave, scents that lift your mood. If it helps people live well and choose better, we’re probably behind it.
So, if you’re ready to shape what’s next, let’s go beyond together.

Manufacturing
Maastricht
Active in 60 countries
1,550 employees
50% men - 50% women
Average age is 40 years