Product Brand Manager - Kérastase & Shu Uemura

Product Brand Manager - Kérastase & Shu Uemura

Step into the world of Luxury Haircare

Are you the kind of person who brings ideas to life? Do you thrive on creating unforgettable brand experiences that captivate customers both online and offline? L'Oréal's Professional Products Division (PPD) is seeking a creative and results-driven Product Brand Manager to ignite the presence of Kérastase and Shu Uemura in the Benelux market. This role offers a unique blend of a Product Brand Manager role that integrates Brand Activation responsibilities as well.

This is a unique opportunity to take part of two incredible brands. Most of your focus will be on growing Kérastase, the pinnacle of luxury hair care where science meets craftsmanship, and a key growth driver for our division. Simultaneously, you will awaken Shu Uemura, a "sleeping beauty" with untapped potential. You will join a dynamic and entrepreneurial team, where you'll be given the freedom to innovate, take initiative, and make real impact.

Your Mission

As our new Product Brand Manager, you are the architect of our brand's presence in the market. Your mission is to translate our brand and product launch strategies into powerful, engaging animations that drive excitement and sales. You will be the mastermind behind our promotional cycles, designing flawless campaigns for our key partners; from luxury hairdresser salons to perfumeries. You will ensure that wherever a customer interacts with our brands, the experience is memorable, and premium.

You will be the vital link between our brand strategy and our sales channels, collaborating closely with the Product Brand Manager, Activation Team and Sales teams to ensure perfect execution. In the team you will report to the Brand Business Leader of Kérastase and Shu Uemura.

What You'll Achieve

• Go-to-Market Strategy & Cycle Preparation: You will own the activation calendar. You will prepare and orchestrate the commercial "cycles," ensuring that all teams have the tools, assets, and information they need to execute successful product launches and promotions.
• In-Salon Activation Excellence: You will develop and implement best-in-class activations for our network of professional hairdressers. You will create trade marketing materials and promotional offers that support our salon partners, drive sell-out, and elevate the consumer experience in close collaboration with the Activation Team.
• Cross-Functional Leadership: You will be the central point of contact for all activation-related topics, collaborating daily with brand management, (field)sales, education, and finance to ensure alignment and flawless execution of your plans.
• Performance & Market Analysis: You will monitor the performance of your activations, analyze results, and gather market insights to continuously improve our strategy. You will become an expert on what drives success in our different channels.

• Merchandising & Planogram Perfection: You will own the brand's physical visualization in our selective channel. You will be responsible for designing and implementing the perfect planogram, deploying compelling visual merchandising, and ensuring all in-salon signage perfectly reflects our luxury brand image.

What Will Make You Successful

We believe that a variety of experiences can prepare you for this role. While the ideal candidate will have a background in product/retail brand management or activation, we are most interested in your skills, your potential, and your passion. You will thrive with us if you possess:

• A Can-Do Mentality: You are determined to make an impact and love working in a dynamic environment. You have 1-3 years of experience in a role where you were responsible for making things happen, perhaps in trade marketing, sales, or project management.
• Creative and Strategic Thinking: You can take a brand strategy and creatively translate it into concrete actions and campaigns. You think about the customer experience at every touchpoint.
• Exceptional Collaborative Skills: You excel at working with diverse teams. You know how to build relationships, communicate your vision clearly, and convince stakeholders to rally behind your plans.
• An Organized & Pragmatic Approach: You are a master planner who can manage multiple projects at once. You are analytical, but you know when to be pragmatic to meet deadlines and get the job done.
• Entrepreneurial Spirit: You are proactive, take initiative, and are always looking for new ways to drive the business forward, with an eye for execution. You are a true team player who is open-minded and supportive of new ideas.
• Language Skills: You are fluent in English, and in Dutch or French.

Even if your past experience doesn’t perfectly align with every point, we encourage you to apply if you are excited by this challenge and believe you have the transferable skills to succeed.