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Senior Manager Digital Shelf Excellence Europe (m/w/d)

Posted 11 Nov 2025
Share:
Work experience
5 to 7 years
Full-time / part-time
Full-time
Job function
Degree level
Required language
English (Fluent)

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We are seeking a talented, highly motivated and experienced Senior Manager Digital Shelf Excellence Europe to join our team. As our Senior Manager Digital Shelf Excellence Europe, you will be responsible for driving content optimization, retailer compliance, and digital shelf strategy execution across key e-retailers. You will lead content excellence for the full Coty portfolio, compliance, and agency execution while ensuring alignment with commercial objectives across key customers and categories.

RESPONSIBILITIES

  • Lead content optimization and compliance execution for European retailers across all products.
  • Drive the optimization and performance of digital shelf strategy by leading content excellence, compliance, and agency execution.
  • Own definition of EU content standards and work in partnership with Global Brands to ensure best in class content by providing guidelines, best practices, and insights.
  • Oversee content quality and commercial readiness tracking to ensure relevant and on-time content is delivered, in partnership with Global Data & Analytics team.
  • Collaborate with Activation, Retail Media, and Amazon/Pureplayer teams to align digital shelf content with commercial objectives and support in temporary content development.
  • Manage the day-to-day output of the localization agency, ensuring timely and accurate content delivery as well as regular content updates and optimizations.
  • Monitor KPIs such as digital shelf and conversion rate; identify areas for improvement using performance dashboards in partnership with Global Data & Analytics and Global Digital IT team.
  • Support tooling optimization and explore automation and innovation opportunities.

YOU ARE A COTY FIT

Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you like to build impactful e-retail content that drives visibility and conversion, and you get energy from working in a fast-paced, diverse, and international environment – we’d love to hear from you.

What We’re Looking For

  • 5–7 years of experience in e-retail content, preferably within Prestige beauty or FMCG.
  • Strong understanding of the European retailer landscape, PDP best practices, and digital shelf analytics.
  • Experience working with agencies and leading cross-functional collaboration.
  • Proven ability to manage multiple brands, launches and retailers calendars simultaneously.
  • Excellent communication skills and strong attention to detail.

OUR BENEFITS

  • Competitive salary based on your qualities and experience.
  • Attractive benefits packages.

ABOUT COTY

Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. At Coty, we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness. Join us in making over the world of beauty!

Coty is one of the world’s largest beauty companies with approximately $9 billion in revenue, with a purpose to celebrate and liberate the diversity of consumers’ beauty. Its strong entrepreneurial heritage has created an iconic portfolio of leading beauty brands.

FMCG
Schiphol
Active in 130 countries
300 employees
40% men - 60% women
Average age is 31 years