Head of Sales BE/NL/FR

SnowWorld Group — Europe’s leading operator of indoor ski resorts and leisure destinations — is a rapidly growing organization with 10 locations across 4 countries. We’re looking for a results-driven and inspiring Head of Sales BE/NL/FR to lead our commercial activities across Belgium, The Netherlands, and France.

What you’ll do

As Head of Sales BE/NL/FR, you will

• Lead, coach, and empower a talented regional sales team across B2C, B2B, and reseller/travel industry partnerships.
• Define and execute the commercial sales strategy to achieve revenue and growth targets.
• Strengthen relationships with key clients, resellers and ski destination partners.
• Negotiate key commercial agreements and partnerships, ensuring long-term profitability and growth.
• Use data and insights to steer performance, forecast results, and optimize commercial decisions.
• Collaborate closely with Marketing, Operations, and Finance to deliver integrated business performance.
• Travel regularly to our SnowWorld locations across the region to maintain strong local engagement and customer relationships.
• Report directly to the Chief Commercial Officer (CCO) and play an active role in the Commercial Leadership Team.

Desired experience

• At least 5 years of proven sales experience, including leadership responsibility.
• A strong track record in driving revenue growth — ideally within leisure, hospitality, tourism, or sports.
• Excellent numerical and analytical skills with the ability to translate data into actionable insights.
• Strong negotiation skills and the confidence to close commercial deals effectively.
• Strategic thinking paired with a hands-on, results-oriented approach.
• Excellent communication skills in Dutch and English; proficiency in French is a strong plus.
• A collaborative, energetic leader who thrives in an international and fast-paced environment.

You also bring

• Curiosity: you’re deeply interested in people and their challenges.
• Authenticity: you sell by caring, listening, and helping.
• Strategic Vision: you see the bigger picture while delivering measurable growth.
• Emotional Intelligence: you connect with people, and adapt to context.
• Growth Mindset: eager to learn, experiment, and develop as axabio scales.
• Agility: comfortable working in a fast-moving and entrepreneurial environment with quarterly targets.

Why join SnowWorld Group?

• High Level of Responsibility: Straight from the start you will shape the business development of the company.
• Speed of Execution: The fast-paced environment of SnowWorld does not come with red tape. There is freedom to try things out, fail, and learn.
• Personal Growth: Develop alongside a company where authenticity and curiosity are at the heart of everything.
• Competitive Compensation: A competitive wage package and performance incentives.

At SnowWorld, we’re passionate about creating unforgettable experiences on and off the slopes. As a fast-expanding European leisure group, we offer a dynamic environment where you can make real impact — shaping the commercial future of one of Europe’s most iconic and exciting brands. You’ll enjoy a competitive salary package that reflects your experience and the scope of this key leadership role.