Head of Digital Business & Automation (f/m/d)

At Trusted Shops, we're on a mission to build Europe’s Community of Trust – a platform where more than 40 million consumers and tens of thousands of businesses connect with confidence. To scale this mission, we’re unlocking the power of self-service and automation for our business members. We believe that great digital experiences require smart, seamless systems backed by data, AI, and intuitive design. As Head of Digital Business & Automation for our self-service customers, you’ll be at the helm of this transformation.

Your role

• Develop and execute business strategies to drive ARR and NRR growth.
• Translate company objectives into impactful, scalable initiatives in collaboration with Marketing, UX, and Tech.
• Lead and manage a cross-functional team (Growth Marketing, Retention, Engagement, Data, Automation) with clear ownership of funnel performance.
• Define operating models, conversion paths, and value propositions tailored to self-service customers.
• Set and align team OKRs with lifecycle metrics such as acquisition, activation, engagement, conversion, and retention.
• Own and optimize the full customer journey—from acquisition to winback—with a focus on onboarding, adoption, and upsell.
• Drive an automation-first, AI-powered approach to enhance customer experience at scale and reduce manual effort.
• Increase the effectiveness of digital touchpoints, such as the Trusted Shops Business Control Center, upgrade pages, in-app notifications, and help content.
• Monitor and improve performance across key KPIs: ARR, NRR, TTV, GRR, CSAT, CAC.
• Use behavioral data and funnel analytics to inform continuous improvement and experimentation.

Why join Trusted Shops?

• Shape the future of self-service in a mission-driven tech company focused on trust, transparency, and digital growth.
• Work with cutting-edge technologies including AI, automation, and behavioral analytics to design scalable, customer-centric solutions.
• Join a diverse, international team where collaboration, learning, and experimentation are core to how we work.
• Benefit from a hybrid working model, personal development budget, and supportive leadership that values impact over hierarchy.
• Contribute to a product used by millions of consumers and thousands of businesses across Europe—with the freedom to innovate and make decisions.
• Experience a culture that combines startup agility with meaningful purpose, driven by shared values and a clear long-term vision.

Your profile

• 5+ years of experience in digital business management, product-led growth, or SaaS operations.
• Proven leadership experience managing cross-functional teams.
• Strong understanding of self-service funnels, B2B marketing, and automation strategies.
• Comfortable working with data-driven decision-making and performance tracking.
• Solution oriented mindset with a hands-on approach to challenges and opportunities.
• Strong communication skills, able to align diverse stakeholders and motivate teams.
• Fluent in English; German is a strong plus.

What we offer you

• Hybrid work: Combine flexible remote work with team time in the office
• Workation: Temporarily work from a destination of your choice within the EU, Iceland, Liechtenstein or Norway
• Permanent contract with Europe's trusted brand
• 27 vacation days + 3.5 additional days off at Christmas, New Year's Eve and Carnival
• Buddy programme (an experienced trustee is at your side)
• Individual training opportunities
• Events (Team Events, Unit Events, etc.)
• Health Pass (free online and offline sports, fitness and health courses)

BUILD A COMMUNITY OF TRUST WITH US - #cometotrust