Commercial Manager - Luxury

Commercial Manager - Luxury at L'Oréal

JOB GUIDELINES:

• Define a retailer/customer strategy, in agreement with the sales department.
• Develop, monitor and manage a retailer/customer account portfolio, in accordance with division strategy and brand affairs.
• Create an annual business plan taking into account the growth levers to achieve objectives (sell-in, sell-out, market share) and brand profitability within the account.
• Lead or participate in annual negotiations, working closely with other account partners. Establish a partnership and a solid relationship with the account.
• Establish and implement the plan, including trade/events/merchandising/training. Measure the return on investment of actions and events. Take responsibility for the development of the account, including e-retail.
• Drive the performance of the retailer account (P&L). Manage trade agreements, contracts and invoices associated with the brand. Prepare and lead retailer brand strategy meetings.
• Establish an annual development plan, including trade/training/and event activities. Monitor the profitability of actions and events. Support the development of the retail chain, including e-retail.
• Coordinate and "coach" all representatives of the retail chain. Exercise influence in the field.

PROFESSIONAL & TECHNICAL COMPETENCIES:

MASTERS COMMERCE FUNDAMENTALS

• Activates Business Drivers
• Pursues turnover and profit optimization
• Stays up to date with market, consumers & competitors
• Builds on categories Shopper insight

DEVELOPS CUSTOMER CENTRIC BUSINESS

• Collects and connects comprehensive knowledge about the retailer
• Influences the retailer/prescriber/Salon
• Builds retailers development plans
• Manages intermediate agent relationships
• Adapts brand distribution strategy
• Collaborates across functions

BUILDS SELLING PROPOSITION & NEGOTIATE

• Builds Selling story
• Sets negotiation priorities
• Conducts Win-Win negotiation
• Ensures compliance