Senior Product Manager Sports Medicine Northern Europe

Join Stryker’s Award-Winning Culture

Looking for a place that values your unique talents? Discover Stryker's award-winning culture.

We are proud to offer you our total rewards package which includes bonuses, healthcare, insurance benefits, retirement programs, wellness programs, as well as service and performance awards – not to mention various social and recreational activities, all of which are location specific.

Role Summary

The Senior Product Manager Northern Europe is responsible for executing the Sports Medicine marketing strategy across Belgium, Netherlands, Sweden, Denmark, Finland, and Norway.

If you are passionate about healthcare products and the opportunity to create a name for yourself in the Endoscopy product marketspace – this is your chance!

Key Activities & Responsibilities

1. Market & Customer Insights

• Conduct competitive analysis and monitor market dynamics.
• Gather and interpret customer and KOL insights to shape the value proposition.
• Identify unmet or emerging customer needs and propose improvements.

2. Strategy & Marketing Planning

• Develop strategic and annual marketing plans, product launch plans, and business reviews.
• Translate strategy into concrete marketing activities and tactics.
• Accurately forecast budgets and resources, and justify key expenses.

3. Value Proposition & Brand Positioning

• Define customer segmentation, targeting, and positioning.
• Develop and communicate clear value propositions supported by clinical and economic evidence.
• Act as brand steward, ensuring alignment with company strengths and assets.

4. Evidence Generation & KOL Management

• Build and maintain strong KOL networks.
• Propose and leverage clinical, usage, and economic evidence to support marketing initiatives.

5. Sales Enablement & Training

• Support sales with clinical and technical knowledge, tools, and messaging.
• Define sales training strategies and develop training materials.
• Analyze sales data to identify opportunities for growth.

6. Pricing, Forecasting & Supply Chain

• Develop pricing strategies aligned with brand positioning.
• Create accurate forecasts, identify risks, and support supply chain management.
• Lead product lifecycle management activities.

7. Communication & Marketing Channels

• Collaborate with MarComm to ensure effective communication strategies.
• Evaluate and develop marketing channels, tools, and campaigns.

8. Performance & Customer Satisfaction

• Establish KPIs and success metrics, conduct post-launch analyses, and drive continuous improvement.
• Monitor customer satisfaction trends and integrate feedback into strategy.

9. Leadership & Collaboration

• Mentor and inspire others, fostering cross-functional collaboration.
• Build relationships with market stakeholders and thought leaders.
• Demonstrate strong financial acumen and accountability for results.

Requirements of the role:

Minimum Qualifications:

• Bachelor’s degree
• Fluent level of English (C1)
• 6+ years of Marketing or Sales experience in the Medical Devices industry
• Experience in the operating room and working with hospital stakeholders (Surgeons, KOL, Nurses, Technical Services, Procurement)

Preferred Qualifications (Strongly desired):

• MBA preferred
• A mix of Sales and Marketing experience will be ideal
• Excellent presentation and interpersonal communications skills
• Strong analytical and problem-solving skills
• Ability to manage multiple projects while delivering on established timelines
• Ability to be persuasive in the absence of organizational authority
• Must be able to understand and work within complex interdivisional procedures and policies
• Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)

Territory and Travel:

• Territory: Northern Europe (Nordics and Benelux)
• Travel Percentage: 50%
• Base Location: Any well-connected city in the region. Ideally Amsterdam or Malmo.
• Role type: Hybrid (50% travel – 50% remote)
• Operating Room: 10%

Who We're Looking For:

• Hard-Working Winners: Confident, competitive, and results-oriented professionals with a track record of success.
• Dedicated Achievers: Thrive in fast-paced environments and go above and beyond to complete projects.
• Effective Communicators: Clearly and accurately interpret information to communicate results and recommendations.
• Collaborative Partners: Build and leverage cross-functional relationships to develop best practices.

What We Offer:

• Flat hierarchies and responsibility. Through flat hierarchies, we strengthen the initiative and willingness of our employees to take over responsible tasks.
• We grow talent. At Stryker we offer great personal and internal career development for our employees, with the possibility to make both vertical and lateral position movement.
• Team spirit & engagement. We create engaged and inclusive teams that encourage colleagues to share their diverse perspectives and opinions.
• Competitive salary. With us, you will receive a competitive salary package and benefits.
• Recognition of your performance. At our company, outstanding individual and cross-functional team performance is rewarded. Ideas, projects, or other exceptional achievements can be submitted for various awards on a local and global level.
• Promoting work-life balance through flexible working hours. We offer an appealing and flexible working hours model to accommodate individual life situations.

Stryker is a global leader in medical technologies and, together with its customers, is driven to make healthcare better. The company offers innovative products and services in MedSurg, Neurotechnology and Orthopaedics that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 150 million patients annually.