Senior Product Manager PRM

Elevate Partner Relationships Through Powerful CRM Innovation

How do you make our customers happy?

By empowering 47,000 retail partners with the account management tools they need to grow their platform business. As the Senior Product Manager PRM, you own One PRM — our CRM system built on Microsoft Dynamics — that enables account development teams to drive partner success. Your work directly impacts how advertising and e-commerce teams collaborate with partners, turning data into insights and relationships into mutual revenue streams. Help account managers effortlessly track, nurture, and grow partner relationships, ultimately benefiting the 13.7 million customers we jointly serve.

The biggest challenge

Building a CRM system that continuously adds value through rapid iterations and feedback loops. This isn’t your typical CRM project with a lengthy requirements gathering stage, followed by a big bang migration. Instead, you’ll harmonize workflows across advertising and e-commerce teams while maintaining momentum through incremental delivery. How can you balance urgent stakeholder demands with strategic product evolution? How can you maximize adoption? Make One PRM a tool that account managers want to use, not have to use.

What you'll do as the Senior Product Manager PRM

You’ll take full ownership of the One PRM vision and roadmap, aligning it with bol’s ambitious partner growth strategy. Guiding a cross-functional team of seven engineers and a designer, and supported by analysts, you’ll co-lead the realization with an Engineering Manager to ensure the technical execution meets the same high standards as the product direction. Your days blend strategic thinking with hands-on product craftsmanship. You’ll engage with stakeholders across advertising and e-commerce, translating their complex processes into harmonized, scalable CRM workflows. You’ll base decisions on a deep understanding of user needs, delivering incremental improvements that inspire heartfelt adoption. This role demands both product excellence and skilled stakeholder management. You’ll navigate competing priorities, bring focus to the product strategy, and ensure every sprint delivers measurable value. Your North Star: making One PRM an invaluable catalyst for partner growth.

• Own and drive the One PRM vision, strategy, and roadmap
• Co-lead a cross-functional team with an engineering manager
• Balance stakeholder demands while maintaining strategic product focus
• Transform complex multi-team processes into efficient CRM workflows
• Drive adoption through incremental, user-centric improvements
• Measure and communicate how the product contributes to partner growth
• Champion a culture of experimentation and continuous improvement

Why you can make a difference

You combine 5+ years of product management experience with deep CRM expertise and a passion for B2B tooling. Your knowledge of CRM principles (Dynamics experience is a plus) helps you see beyond isolated feature requests, into the workflows that drive business value. You excel at leading cross-functional teams and can align diverse stakeholders around a shared vision. Your ability to thrive in complexity while creating simplicity for others sets you apart. You balance urgency with strategic thinking, turning competing demands into a focused roadmap, and are equally comfortable whiteboarding with engineers as you are presenting to leadership.

3 reasons why this is (not) for you

• Project manager at heart: You prefer managing timelines to owning product outcomes
• Solo leader: Co-leadership and continuous stakeholder alignment drain rather than energize you
• Big Bang builder: You prefer extensive requirements phases to incremental deliveries
• Impact amplifier: You're energized by products that directly boost the growth of 47,000 retail partners
• Complexity navigator: You thrive on harmonizing diverse stakeholder needs into elegant product solutions
• Ownership champion: Direct responsibility and empowerment in a true product operating model? Yes, please!

Where you'll work

You’ll join the Product Acquisition, Management & Enablement area within our Partner Journey domain — home to all partner-facing product teams. Your team is pragmatic and entrepreneurial, focused on outcomes over output. We experiment, seize opportunities, and make things happen collectively. You’ll collaborate closely with Heads of Sales, account development teams, and fellow product teams across the Partner Journey domain. We have a strong sense of ownership and a clear bias for action. We also believe in entrepreneurship at every level: spotting opportunities, taking initiative, and working cross-functionally to deliver real partner impact. We offer a hybrid work environment (you’ll be at our Utrecht office ~50% of the time) that keeps you close to your team while maintaining flexibility.

Ready to transform how we empower partner success? Show us your vision for the future of PRM!

Perks of having a blue heart

Relocation

Bol wants to ensure that you make the best possible transition. We offer relocation assistance to the Netherlands from the moment you have the job.

The extras

To start your bol journey off right, you’ll receive a welcome package, a laptop, and even a noise-cancelling headset.

Flexible working

We bring the best of both worlds together by working 50% at the office and 50% at home. This way, we find a balance between organisational and individual needs.