Senior HR People Partner / Business Partner

Senior HRBP / People Partner – Empowering Teams at adidas

At adidas, we’re not just shaping the future of sport—we’re shaping the future of people. We believe that every moment matters, and behind every great performance is a team empowered to thrive. As a HRBP, you’ll be at the heart of that mission—driving impact, enabling growth, and championing our people-first culture.

Your Purpose

You’ll be the go-to partner for our teams, creating a dynamic people ecosystem that supports every moment that matters—from onboarding to career milestones. You’ll deliver value at every touchpoint, offering strategic HR support and leading initiatives that shape the future of work at adidas.

What You’ll Do

• Be a trusted advisor to managers and employees, guiding them through policies, performance, and engagement.
• Coach and mentor leaders to own their people responsibilities with confidence and clarity.
• Bring the People Strategy to life in your area—driving change, enabling new organizational designs, and building future-ready teams.
• Partner with experts to develop skills and capabilities, and operationalize workforce planning.
• Use data and dashboards to spot trends and drive informed decisions.
• Build strong succession pipelines and develop leadership talent.
• Ensure our people processes are executed with excellence and tailored communication.
• Respond swiftly to employee and manager needs—whether it’s a question, concern, or opportunity.
• Support leaders in all aspects of their people responsibilities—from performance reviews to development planning.
• Possibility to lead a small team– you should be an aspiring HR Leader with a natural affinity to managing people

Who You’ll Work With

• Employees, Line Managers, and Leadership Teams
• Local, regional, and global HR colleagues at the HQ in Germany
• Talent, Rewards, and Recruiting experts
• Finance, HR Services, and Works Council

What You Bring

• Deep knowledge of Dutch labor law and HR best practices
• Strong commercial awareness and understanding of business strategy
• Proven consulting skills—able to broker solutions and influence outcomes
• A collaborative mindset and a passion for coaching and developing others
• Excellent communication, facilitation, and problem-solving skills
• A future-focused approach—open to innovation and change
• Fluent in English; Dutch is a big plus

Your Background

• University degree (preferably in HR or related field)
• 6–7 years of progressive HR experience, in an international setting
• Experience living and working abroad (study or internship) is a bonus

Why adidas?

We’re more than a brand—we’re a movement. At adidas, you’ll be part of a global team that’s bold, driven, and united by a passion for sport and innovation. We believe in creating an environment where everyone can thrive, grow, and make an impact.

Ready to shape the future with us?

Apply now and be part of something iconic.

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

• COURAGE: Speak up when you see an opportunity; step up when you see a need..
• OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
• INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
• TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
• INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.