Manager Digital Analytics

Manager Digital Analytics at adidas

Manager Digital Analytics

I. GENERAL PURPOSE

As a Manager Digital Analytics at adidas you deliver cutting-edge analytics insights to stakeholders, enabling them to make fact-based decisions across adidas sales channels, with special focus on the user behaviors within the owned channels. Based on defined data sources, you generate insights that help adidas better understand the consumer, expand reach, increase customer engagement, and ultimately drive sales. You are part of a team that informs the adidas (digital) sales strategy and provides the factual basis for future consumer experiences and site developments across adidas sales channels.

II. KEY RESPONSIBILITIES

Scope: Accountable for specific analytic deliverables or services

1. Analytics

• Analyze the touchpoints within adidas' digital connected ecosystem to identify opportunities to improve consumer experience and engagement, and ultimately increase demand.
• Deliver analytics services by collecting, tracking, mining and analyzing data and generating fact-based insights. Support Global Digital and market teams to increase reach and engagement.
• Be an active member in a wide range of cross-channel projects and topics such as analytics implementation, database integration, tag management, qualitative data, etc.
• Monitor and evaluate the implementation of the analytics toolset, ensuring the consistency of data quality.

2. Consulting

• Collaborate with stakeholders, supporting them in defining goals, selecting appropriate KPIs, monitoring performance and derive trends and opportunities.
• Provide stakeholders with actionable recommendations and calls for action based on your gathered insights. Translate gathered insights into engaging and easy to digest presentations.
• Maintain a strong stakeholder network with high level of trust that facilitates action-ability of insights.
• Implement and use data driven decision processes, in line with a fact-based decision culture.

3. Reporting

• Implement new reporting structures or support existing structures.
• Develop best practice guidance and provide them to markets and other adidas stakeholders to maximize the use of analytics capabilities.

4. Innovation

• Build an internal and external network to keep up with the latest trends and technological advances.

III. KEY RELATIONSHIPS

• Digital Product Teams
• Markets
• Ecom/Retail/WHS
• Data & Analytics and Tech

IV. REQUIREMENTS

1. Education & Professional Experience

• University degree in the field of Business, Economics, Mathematics, Computer science or equivalent
• 5+ years of experience in Digital Analytics
• Advanced experience with digital marketing in a brand environment
• Experience in (digital) sales environment

2. Soft-Skills

• A passion for delivering data-based recommendations for quantifiable improvements in business results and consumer satisfaction.
• Strong communication skills, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely

3. Hard-Skills

• Advanced experience with analytics tools and disciplines (web, eCom, social, mobile, sentiment, paid media, SEO, SEM, CRM, etc.).
• Experience handling web/app data through tools such as Adobe Analytics, Amplitude, Google Analytics.
• Experience with SQL and other programming languages such as Python.
• Experience finding, cleaning and transforming large data sets to build reports, dashboards and / or data assets.
• Experience creating data visualizations using tools such as Power BI, Tableau or MicroStrategy.
• Experience with decision frameworks or hypotheses trees.
• Project management skills, including the ability lead projects or work on several projects simultaneously.
• Fluent English both verbally and written.

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

• COURAGE: Speak up when you see an opportunity; step up when you see a need..
• OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
• INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
• TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
• INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.