Performance Marketing Specialist

Performance Marketing Specialist at Bugaboo

Join us on our mission to help empower parents and children to discover the world together! Bugaboo is a premium Dutch parental company that reinvented the stroller 20 years ago. We continue to bring a pioneering mindset and an obsession with quality to everything we do and we’re looking for entrepreneurial and passionate people to join us. With design and innovation led in-house, production in our own factory in Xiamen and a global footprint we are proud of our creativity and cultural inclusion.

About us

At Bugaboo, we’ve been revolutionizing parenting products since 1999, setting the standard for premium design, durability and functionality in strollers and beyond. As pioneers in our field, we didn’t just create products. We sparked a global movement, redefining what parents could expect from everyday essentials. Today, we’re proud to be an iconic brand in our sector, trusted by families worldwide.

Innovation, design, sustainability, and quality are at the heart of everything we do, and our award-winning products are a testament to our commitments. Designed for the future and crafted to empower families, Bugaboo products are made in our very own factory, ensuring unrivalled craftsmanship and testing beyond industry quality and safety standards.

But we believe success must go hand in hand with responsibility. Sustainability is part of our core mission. That’s why we’ve pledged to achieve net zero CO2 emissions by 2035, and our B Corp Certification™ reflects our commitment to accountability, transparency, and creating products with a smaller environmental impact. For our people, we’re fostering a culture where diversity thrives, and everyone can be themself, feels heard, valued, and included.

Passionate about unlocking potential, we’re driven to reimagine and reshape our industry time and time again. Together, we’re committed to building a better future—are you ready to join us on this journey?

Your role

The Performance Marketing Specialist will play a key role in executing and optimising Bugaboo’s performance marketing activities, with a strong focus on driving growth through the affiliate channel. This role will be central to developing and scaling a profitable, brand-aligned affiliate program across the EMEA markets.

Working closely with local marketing teams, publishers, and affiliate platform providers, the specialist will support the day-to-day management and ongoing development of the affiliate channel. In addition, they will contribute to broader performance marketing initiatives such as performance reporting, testing roadmaps, attribution modelling, and exploring new opportunities across digital channels - helping ensure innovation, efficiency, and alignment with overall marketing goals.

This role is ideal for someone with hands-on affiliate experience who enjoys working in a collaborative, fast-paced environment and is passionate about delivering results through data, innovation, and strong partnerships.

We are looking for someone based in either the United Kingdom or the Netherlands for this role.

What will you do

• Own and shape the affiliate marketing channel strategy, including partner mix and program development.
• Develop a scalable affiliate strategy aligned with Bugaboo’s brand values, with an emphasis on high-quality, value-driven partnerships.
• Build and manage strong relationships with affiliate networks, platforms, and top-tier publishers; identify new opportunities and support market-specific localisation.
• Lead the transition to a new affiliate platform partner, ensuring a smooth migration and clear KPI tracking.
• Contribute to the discovery and assessment of new performance marketing channels and innovation opportunities.
• Brief the creative team and coordinate the delivery of campaign assets for affiliates.
• Represent the performance marketing team in cross-functional projects and reviews.
• Support the Head of Performance in refreshing and aligning ROAS targets across channels based on performance trends and insights.
• Assist in reviewing and recommending updates to the attribution model to reflect evolving channel contributions.

What you will bring to the table

• Strong commercial mindset with a focus on driving measurable performance through affiliate marketing and digital initiatives
• Proven experience managing affiliate programs and partnerships, including optimisation and reporting
• Familiarity with affiliate platforms/networks and onboarding workflows, including tracking and performance best practices
• Organised and detail-oriented, with strong project and stakeholder management skills
• Analytical approach – comfortable interpreting performance data and turning insights into actions
• Effective communicator who can present findings clearly and influence decision-making
• Proactive and curious – continuously seeks improvement and testing opportunities
• Ability to support broader performance initiatives such as attribution analysis, reporting improvements, and exploration of new digital channels
• Confident managing timelines, expectations, and collaboration across international teams
• Experience with marketing and analytics platforms – e.g. affiliate platforms, GA4, Looker Studio

You have fluent English language skills as Bugaboo is an international company.

You relate openly and comfortably with diverse groups of people and gain the confidence and trust of others through honesty, integrity and authenticity.

And last but not least!

Live our core values: ownership, collaboration, transparency and simplicity. Challenge yourself and the team to increase our ambition and to accomplish our mission. Make mistakes along the way and learn from them.

What we offer

• An enthusiastic team of friendly, driven colleagues with love for our mission and brand.
• An inspirational, fast-growing international work environment in which you can make a difference and develop yourself further.
• Access to OpenUp (wellness hub) - monthly wellbeing webinars, individual coaching and an Employee Assistance
• Program with free access to Mental Health Professionals for when times are tough.
• Holiday swap (you are free to exchange a public holiday for another day that is more important to you).
• A Bugaboo stroller when expecting a baby and Bugaboo friends & family discount.
• 23/25 annual leave days per calendar year and an additional day for every year of service.
• Day off on your Birthday & day off for volunteering activities.

Bugaboo International is a Dutch design company that develops and produces modern parent products. Our products are made to lighten your load and turn everyday life into an enjoyable journey. We always look for people who share our ambitions, have a positive attitude and remain true to themselves.