Go-To-Market Marketeer

Go-To-Market Marketeer at Teamleader

Role: Go-To-Market Marketeer

Scope: We are looking for an ambitious go-to-market marketeer that can refine our product’s positioning and messaging, and develop as well as execute successful go-to-market strategies.

Language requirement: Fluent in both Dutch and English

Teamleader is a SaaS scale-up born in 2012 in Ghent, Belgium, and part of the Visma Group since 2022. Our mission? To make work easier, not harder, for small and medium-sized businesses.

Here’s what we bring to the table:

• Teamleader Focus: the all-in-one tool that helps small businesses optimise CRM, projects, and invoicing.

• Teamleader One: the go-to e-invoicing software that self-employed pros can count on.

We Are Looking for a GTM Marketeer to Join us

As a Go-to-Market Marketeer at Teamleader, what you’ll do:

• Using company data & market research data you are able to understand buyer personas and customer needs of entrepreneurs. You will analyse competitive products and market trends to identify opportunities and threats.
• Together with the product team you will develop, manage, review and evolve Teamleader’s Go-To-Market plan to articulate:
  • What we sell (pricing, packaging, product positioning, and promotions)
  • Who we sell to (who are our ideal target markets, segments and personas, etc)
  • How we sell to them (which channels, what messaging, jobs to be done, triggers, etc)
• Develop a value proposition that clearly communicates the benefits of our products and develop compelling product positioning and messaging that resonates with smaller SME’s.
• Planning and executing product launches by successful communication plans and educating the team about the new features and inspiring them to create content that resonates with our target audience.
• Plan and execute multichannel product marketing campaigns to drive awareness and demand. Collaborate with our internal Brand Studio to create high-impact marketing materials, including blog posts, white papers, case studies, and videos.
• Work with cross-functional teams to manage and optimise the journey of our customers, from first contact to paid customer. You enable sales, product and customer success to make sure we deliver the best experience to our customers. This ranges from micro-copy for our products to shaping product growth experiments.

Why others chose Teamleader: we're lively, not corporate

We have the energy and boldness of a start-up and the expertise and pragmatism of a scale-up. The result: a team of both young and seasoned professionals led by supportive and approachable managers who give recognition and rewards for hard work. You’ll be working in a fast-paced tech environment with open feedback culture and room for initiatives as well as ideas. You’ll have plenty of room to apply your personality, express yourself, and impact our course of action with your insights or ideas.

On top of that, you’ll get:

• An extensive training budget.
• A hybrid working model: a pleasant mix of office and home working.
• A personal tooling budget, to make working from home as comfortable as from our offices.
• Daily budget-friendly in-house prepared lunch and dinner options (only in our Ghent office), as well as Friyays and numerous sport initiatives!
• 32 holidays on top of the standard public ones! (based on full-time employment).
• Our long-lasting dedication to employee well-being.

We value diversity

Our ambition is to build and sell a product that helps everyone everywhere (starting with Europe) to work smarter, so we want our team to reflect that. We believe that a diverse, inclusive working environment is crucial to realise that ambition, so we’re committed to continue to build and cherish a culture where every colleague feels welcome, appreciated and heard.

Job requirements

You’d be a great fit for this role if you are:

• A strategic thinker: you have an entrepreneurial spirit, are self-driven and can quickly adapt to our fast-paced SaaS environment.
• Customer-centric and have a commercial mindset: you always put the customer first, and can think outside-in, you have the ability to identify opportunities and drive growth.
• Highly organized and detail-oriented: you always make sure everything is executed as planned and can easily share your projects with others.
• An ambassador that activates and inspires: you are a master in translating complex concepts into understandable language and can get different stakeholders on board, you are a true spider in the web.
• A creative problem solver with a passion for data: A crucial part of building the go-to-market strategy is gaining insight into customer needs and experiences. You are also able to turn these learnings into concrete actions & strategies to move the business forward.
• Experienced in product marketing for a successful software product or have GTM experience in other industries.
• You are fluent in Dutch and English.