Marketing Manager

Is the word “strategy” highlighted in your personal dictionary? Are you on top of new trends and technological developments within the music business? Does listening to dance music make you happier than a small child in a toy store? Then you may just be the chosen one.

As a Marketing Manager, you will be mainly responsible for the marketing plans and operational processes regarding your own roster of releases. You report to the VP of Marketing & Catalog and work closely with the A&R-, Product management, Digital Distribution, Promotion and Social Media teams to promote our music worldwide through all channels of Armada Music and beyond.

What will you be doing?

• You will create strategic marketing and promotion plans for a roster of artists and releases;
• Together with the project teams, you will execute marketing plans. Always staying on top of a project’s developments, you’ll identify new opportunities and translate these into actionable marketing strategies;
• You’ll take a helicopter view over an artist’s positioning and will initiate campaigns for releases based on market analysis and research;
• You will keep in tune with new trends and follow technological developments closely, indulging in conceptual thinking;
• You will keep the artists and managements, as well as internal teams, informed on planning, progress, content and chart success;
• You will keep a tight grip on the Marketing & Promotion budgets and will report the cost balances.

Who is the person we’re looking for?

• You’ve acquired a relevant degree in Business Marketing, Communication or Commercial Economy;
• You have 5-8 years of experience in a similar role with a substantial track record in online/digital marketing;
• Knowledge of the inner workings of the music industry and affinity with electronic music are required. Preferably, you have a relevant network within the (dance) music industry;
• You have a good understanding of the factors that drive music consumption and know what buttons to push in influencing these;
• Online media excites you and you are always clued up on its most recent developments;
• You love creatively connecting the dots and building a campaign from all the ingredients available. In doing so, you must be a real team player;
• You possess excellent organizational and communicative skills and have the ability to drive forward processes within project teams;
• You have an analytical mind and have an ambitious, decisive and a problem-solving mentality;
• You’re in for a challenge and like dynamic working environments. You are used to working with strict deadlines, know how to prioritize and thrive under pressure;
• You live in or near Amsterdam;
• You are well versed in the English language, both in speech and in writing.

What will we offer you in return?

At Armada Music, you’ll be pursuing your passion on an international scale. Calling an inspiring and musical environment home, you’ll bump fists with a young and dynamic team of skilled coworkers. We also offer 25 days off per year to force you to miss us every once in a while, and an appealing pension scheme for when we finally decide to grow up. And if that doesn’t convince you, know that we’ve got our own in-office club for wild office parties and Friday afternoon drinks, a gym open to anyone who wants to blow off some steam and colleagues so fun you probably don’t even want to head back home at the end of the day. And of course, we’re stocked up on the music you love. And we’ll pay you. There’s that too, of course.

About Armada Music

Armada Music is the biggest independent dance music label in the world, founded in 2003 by Armin van Buuren, Maykel Piron and David Lewis (AR-MA-DA). Promoting dance music all over the world from its offices in Amsterdam (HQ), New York and London, Armada Music represents and cultivates the creative exploits of some of the biggest players in the electronic music game, including Armin van Buuren, Lilly Palmer, D.O.D, Hannah Laing, ARTY, Audien, Giorgia Angiuli, Yulia Niko, Brando, Cat Dealers, Loud Luxury, Tensnake, Eelke Kleijn, Jan Blomqvist, Joris Voorn, KI/KI, Sunnery James & Ryan Marciano and THEMBA.